Credits & Description:
The tiny island-state of Singapore, although renowned for being land-sparse, takes great pride in its iconic skyline - literally a collective showcase of the accomplished architects in Singapore. We were approached and tasked to create the corporate identity for the organization that lists many of the afore-mentioned architects as its members - The Architecture Society of Singapore.
As much as people revel in the magnificence of a building from afar, just as many are awed by their beauty from a closer proximity.
It is with this in mind that we created a type-based solution formed by using the negative spaces of the many incredible shapes and angles of buildings within the city.
Apart from all corporate stationery, it was also used as the type for many of its other communications materials across exhibitions and events.
Agency: Leo Burnett/Arc Worldwide Singapore
Client: Lim Pin Jie (The Architecture Society)
Account: Joseph Chua
Creative director: Alex Lim Thye Aun
Copywriter: Chris Chiu, Alex Lim Thye Aun
Graphic Designer: Alex Lim Thye Aun, Tang Kee Hong
Photographer: Tang Kee Hong, Michelle Chow, Anthea Lin
Typographer: Tang Kee Hong, Alex Lim Thye Aun
Retoucher: Tang Kee Hong
The Print Ad titled Architecture Society Corporate Identity was done by Leo Burnett/arc Worldwide Singapore advertising agency for product: Corporate Identity (brand: Architecture Society) in Singapore. It was released in the Sep 2009.