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Ads Archive / AdMirror / Above view and letters

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.


Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.


We think the truth can only ever be told by the creative teams involved...



«« World made of post-it notes Above view and letters Here-There »»

Architecture Society Corporate Identity

Prints, Outdoor, Ads Architecture Society Corporate Identity, CORPORATE IDENTITY, LEO BURNETT/ARC WORLDWIDE SINGAPORE,
See full size 1357x1067 px
Released: September 2009
Avertiser: Architecture Society
Brand name: CORPORATE IDENTITY
Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE
Country: SINGAPORE
Category: Corporate image
Tags: Award show winner , Above view and letters

Brief:
The tiny island-state of Singapore, although renowned for being land-sparse, takes great pride in its iconic skyline - literally a collective showcase of the accomplished architects in Singapore. We were approached and tasked to create the corporate identity for the organization that lists many of the afore-mentioned architects as its members - The Architecture Society of Singapore.

Solution:
As much as people revel in the magnificence of a building from afar, just as many are awed by their beauty from a closer proximity.
It is with this in mind that we created a type-based solution formed by using the negative spaces of the many incredible shapes and angles of buildings within the city.

Location:
Apart from all corporate stationery, it was also used as the type for many of its other communications materials across exhibitions and events.

Agency: Leo Burnett/Arc Worldwide Singapore
Client: Lim Pin Jie (The Architecture Society)
Account: Joseph Chua
Creative director: Alex Lim Thye Aun
Copywriter: Chris Chiu, Alex Lim Thye Aun
Graphic Designer: Alex Lim Thye Aun, Tang Kee Hong
Photographer: Tang Kee Hong, Michelle Chow, Anthea Lin
Typographer: Tang Kee Hong, Alex Lim Thye Aun
Retoucher: Tang Kee Hong

Playboy: Who says that men don't like reading?

Prints, Outdoor, Ads Playboy: Who says that men don't like reading?, PLAYBOY MAGAZINE, PHILIPP & KEUNTJE,
See full size 1200x849 px
Released: March 2008
Avertiser: Playboy
Brand name: PLAYBOY MAGAZINE
Agency: PHILIPP & KEUNTJE
Country: Germany
Category: Publications & media
Awards: Golden Awards Of Montreux 2008 Print , London International Awards 2008 Print Silver
Tags: Above view and letters , Award show winner , Creative review , Men's magazines selected ads

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Director: Holger Lindhardt
Art Director: Oliver Brkitsch
Copywriter: Heiko Notter
Account Manager: Silke Dolle

Mercedes-Benz/CLK Convertible: Heaven

Prints, Outdoor, Ads Mercedes-Benz/CLK Convertible: Heaven, MERCEDES-BENZ CLK, JUNG von MATT GERMANY,
See full size 1024x636 px
Released: November 2007
Avertiser: MERCEDES-BENZ
Brand name: MERCEDES-BENZ CLK
Agency: JUNG von MATT GERMANY
Country: Germany
Category: Cars
Awards: One Show 2008 Awards Print Bronze , The Cresta Awards 2008 Press Winner , London International Awards 2008 Print Silver
Tags: Above view and letters , Award show winner

Seventh St. Heaven.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Götz Ulmer, Fabian Frese, Oliver Voss, Deneke von Weltzien
Art Directors: Lisa Rienermann, Julia Ziegler
Copywriters: Jan-Florian Ege, Ron Kanecke, Jan Geschke, Daniel Pieracci, Stefan Fockenberg
Photographer: Lisa Rienermann

Mercedes-Benz/CLK Convertible: Wind

Prints, Outdoor, Ads Mercedes-Benz/CLK Convertible: Wind, MERCEDES-BENZ CLK, JUNG von MATT GERMANY,
See full size 1024x662 px
Released: November 2007
Avertiser: MERCEDES-BENZ
Brand name: MERCEDES-BENZ CLK
Agency: JUNG von MATT GERMANY
Country: Germany
Category: Cars
Awards: One Show 2008 Awards Print Bronze , The Cresta Awards 2008 Press Winner , London International Awards 2008 Print Silver
Tags: Above view and letters , Award show winner

Advertising Agency: Jung von Matt, Germany
Creative Directors: Götz Ulmer, Fabian Frese, Oliver Voss, Deneke von Weltzien
Art Directors: Lisa Rienermann, Julia Ziegler
Copywriters: Jan-Florian Ege, Ron Kanecke, Jan Geschke, Daniel Pieracci, Stefan Fockenberg
Photographer: Lisa Rienermann

Mercedes-Benz/CLK Convertible: Highway

Prints, Outdoor, Ads Mercedes-Benz/CLK Convertible: Highway, MERCEDES-BENZ CLK, JUNG von MATT GERMANY,
See full size 1024x668 px
Released: November 2007
Avertiser: MERCEDES-BENZ
Brand name: MERCEDES-BENZ CLK
Agency: JUNG von MATT GERMANY
Country: Germany
Category: Cars
Awards: One Show 2008 Awards Print Bronze , The Cresta Awards 2008 Press Winner , London International Awards 2008 Print Silver
Tags: Above view and letters , Award show winner

Highway to heaven.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Götz Ulmer, Fabian Frese, Oliver Voss, Deneke von Weltzien
Art Directors: Lisa Rienermann, Julia Ziegler
Copywriters: Jan-Florian Ege, Ron Kanecke, Jan Geschke, Daniel Pieracci, Stefan Fockenberg
Photographer: Lisa Rienermann

Mercedes-Benz/CLK Convertible: Toupees

Prints, Outdoor, Ads Mercedes-Benz/CLK Convertible: Toupees, MERCEDES-BENZ CLK, JUNG von MATT GERMANY,
See full size 1024x683 px
Released: November 2007
Avertiser: MERCEDES-BENZ
Brand name: MERCEDES-BENZ CLK
Agency: JUNG von MATT GERMANY
Country: Germany
Category: Cars
Awards: One Show 2008 Awards Print Bronze , The Cresta Awards 2008 Press Winner , London International Awards 2008 Print Silver
Tags: Above view and letters , Award show winner

Avoid toupees.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Götz Ulmer, Fabian Frese, Oliver Voss, Deneke von Weltzien
Art Directors: Lisa Rienermann, Julia Ziegler
Copywriters: Jan-Florian Ege, Ron Kanecke, Jan Geschke, Daniel Pieracci, Stefan Fockenberg
Photographer: Lisa Rienermann

Mercedes-Benz/CLK Convertible: Fun

Prints, Outdoor, Ads Mercedes-Benz/CLK Convertible: Fun, MERCEDES-BENZ CLK, JUNG von MATT GERMANY,
See full size 1024x678 px
Released: November 2007
Avertiser: MERCEDES-BENZ
Brand name: MERCEDES-BENZ CLK
Agency: JUNG von MATT GERMANY
Country: Germany
Category: Cars
Awards: One Show 2008 Awards Print Bronze , The Cresta Awards 2008 Press Winner , London International Awards 2008 Print Silver
Tags: Above view and letters , Award show winner

Driving fun: see above.

Advertising Agency: Jung von Matt, Germany
Creative Directors: Götz Ulmer, Fabian Frese, Oliver Voss, Deneke von Weltzien
Art Directors: Lisa Rienermann, Julia Ziegler
Copywriters: Jan-Florian Ege, Ron Kanecke, Jan Geschke, Daniel Pieracci, Stefan Fockenberg
Photographer: Lisa Rienermann

Renault Megane II Cabriolet: Sky

Prints, Outdoor, Ads Renault Megane II Cabriolet: Sky, Renault Megane 2 Cabriolet, LOWE PORTA & PARTNERS,
See full size 1200x701 px
Released: November 2007
Avertiser: RENAULT
Brand name: Renault Megane 2 Cabriolet
Agency: LOWE PORTA & PARTNERS
Country: Chile
Category: Cars
Tags: Work , Prints , Above view and letters

Advertising Agency: Lowe Porta Chile
Copywriter: Gonzalo Baeza
Art Directors: Cristián Kemp, Andrés Orellana

Renault Megane II Cabriolet: Landscape

Prints, Outdoor, Ads Renault Megane II Cabriolet: Landscape, Renault Megane 2 Cabriolet, LOWE PORTA & PARTNERS,
See full size 1200x701 px
Released: November 2007
Avertiser: RENAULT
Brand name: Renault Megane 2 Cabriolet
Agency: LOWE PORTA & PARTNERS
Country: Chile
Category: Cars
Tags: Work , Prints , Above view and letters

Advertising Agency: Lowe Porta Chile
Copywriter: Gonzalo Baeza
Art Directors: Cristián Kemp, Andrés Orellana

Renault Megane II Cabriolet: Cheer up

Prints, Outdoor, Ads Renault Megane II Cabriolet: Cheer up, Renault Megane 2 Cabriolet, LOWE PORTA & PARTNERS,
See full size 1200x701 px
Released: November 2007
Avertiser: RENAULT
Brand name: Renault Megane 2 Cabriolet
Agency: LOWE PORTA & PARTNERS
Country: Chile
Category: Cars
Tags: Work , Prints , Above view and letters

Advertising Agency: Lowe Porta Chile
Copywriter: Gonzalo Baeza
Art Directors: Cristián Kemp, Andrés Orellana


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