Credits & Description:
Tagline: Help New Zealand children breather easier.
Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.
Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Copywriters: Tom Paine, Ben Pegler
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric
The Print Ad titled Suffocation was done by Ogilvy & Mather Auckland advertising agency for product: Asthma Charity (brand: Asthma Foundation) in New Zealand. It was released in the Oct 2009.