Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result. Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first. We think the truth can only ever be told by the creative teams involved...

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Hospital A.C. Camargo: Ashtray

See full size 1120x1400 px Released: June 2009 Avertiser: Hospital A.C. Camargo Brand name: QUIT SMOKING Agency: JWT BRAZIL Country: Brazil Category: Public health & safety Tags: Circling illusions , Hospital , Social Advertising Tagline: Cigarettes. Just looking at them makes you sick. Advertising Agency: JWT, Brazil Creative Directors: Mario D'andrea, Roberto Fernandez Copywriter: Christian Fontana Art Director / Illustrator: Pedro Izique Producers: Fabio Sato, Flavio Schaefer Art Buyers: Renata Sayão, Crislaine Bertella Account Supervisors: Felipe Zorzi, Isadora Coelho Advertiser's Supervisors: Irlau Machado, Telma De Mônaco Account Manager: Luciana Rodrigues Planner: Ken Fujioka

Hospital A.C. Camargo: Cigarette

See full size 1120x1400 px Released: June 2009 Avertiser: Hospital A.C. Camargo Brand name: QUIT SMOKING Agency: JWT BRAZIL Country: Brazil Category: Public health & safety Tags: Circling illusions , Social Advertising Tagline: Cigarettes. Just looking at them makes you sick. Advertising Agency: JWT, Brazil Creative Directors: Mario D'andrea, Roberto Fernandez Copywriter: Christian Fontana Art Director / Illustrator: Pedro Izique Producers: Fabio Sato, Flavio Schaefer Art Buyers: Renata Sayão, Crislaine Bertella Account Supervisors: Felipe Zorzi, Isadora Coelho Advertiser's Supervisors: Irlau Machado, Telma De Mônaco Account Manager: Luciana Rodrigues Planner: Ken Fujioka

Tribuna de Minas: World Water Day

See full size 1200x1051 px Released: March 2009 Avertiser: Tribuna de Minas Agency: Trópico Propaganda Country: Brazil Category: Public awareness messages Tags: Circling illusions Advertising Agency: Trópico Propaganda, Juiz de Fora, Brazil Creative Director: Vinicius Zaguetto Art Director: Mauro Mendes Copywriter: Pablo Peixoto Other additional credits: Isabela Rezende

Audi quattro Cup 2009: Optical

See full size 1200x847 px Released: January 2009 Avertiser: AUDI Brand name: AUDI QUATTRO Agency: DDB Milano Country: Italy Category: Cars Tags: Circling illusions Tagline: Engaging drives. Audi quattro Cup 2009. Advertising Agency: DDB, Milan, Italy Creative Director: Vicky Gitto Art Director: Francesco Epifani Copywriter: Nicoletta Zanterino Illustrator: Francesco Epifani

Nivea Hair Care

See full size 550x388 px Released: October 2008 Avertiser: NIVEA Brand name: Nivea Hair Care Country: Germany Category: Cosmetics & beauty products Tags: Circling illusions , Creative review , Prints

ILLUSION

See full size 3000x2204 px Released: April 2008 Avertiser: E.U.T MARKETING Brand name: WONDERBRA Agency: SAATCHI & SAATCHI Country: SINGAPORE Category: Small Scale Tags: Outdoor , Circling illusions Company: SAATCHI & SAATCHI, SINGAPORE Executive Creative Director: Andy Greenaway Creative Director: Richard Copping/Andrew Petch Copywriter: Andrew Petch/Rolando Cordova/Gian Carlo Lanfranco Art Director: Faye Wong Account Supervisor: Frederic Eng Typographer: Faye Wong/Thomas Koh

Traffic police mumbai: This is that happens when u drink & drive

See full size 1024x744 px Released: March 2008 Brand name: DON'T DRINK DRIVE Agency: Ogilvy & Mather, Mumbai Country: INDIA Category: Public awareness messages Tags: Circling illusions , Creative review , Prints Posters that demonstrate the ill-effects of drunk-driving. Product : traffic police mumbai Agency : Ogilvy & Mather Advertising Designer: makarand joshi Executive Creative Director: Piyush Pandey mahesh gharat (Creative Director) Abhijit Avasthi (Creative Director) shekhar jha (Creative Director) makarand joshi (Art Director) Anurag Agnihotri (Copywriter) Country : India

A.A. (Alcoholics-Anonymous): Common Sensation, Red

See full size 1200x800 px Released: November 2007 Avertiser: AA ALCOHOLICS ANONYMOUS Agency: Miami ad School Country: Brazil Category: Public health & safety Tags: Circling illusions , Work , Prints , Creative review If this is common to you, look for A.A. Advertising School: Miami Ad School, Sao Paulo, Brazil Art Director / Copywriter: Pedro Henrique Fernandes

A.A. (Alcoholics-Anonymous): Common Sensation, Blue

See full size 1200x800 px Released: November 2007 Avertiser: AA ALCOHOLICS ANONYMOUS Agency: Miami ad School Country: Brazil Category: Public health & safety Tags: Circling illusions , Work , Prints , Creative review If this is common to you, look for A.A. Advertising School: Miami Ad School, Sao Paulo, Brazil Art Director / Copywriter: Pedro Henrique Fernandes

Grass Roots Hemp Store: Trippin'

See full size 800x1200 px Released: November 2007 Brand name: Grass Roots Hemp Store Agency: MACLAREN MCCANN CANADA INC. Country: Canada Category: Retail stores & rental companies Tags: Circling illusions , Creative review , Prints At full size (24" 36") this poster makes people dizzy! Advertising Agency: MacLaren McCann Calgary, Canada Creative Director: Mike Meadus Art Directors: Brad Connell & Kelsey Horne

Heinz: Twist of garlic

See full size 425x638 px Released: October 2007 Avertiser: HEINZ Brand name: Heinz Twist Agency: McCann London Country: United Kingdom Category: Savoury foods Tags: Work , Prints , KETCHUP , Circling illusions , Creative review , Steps of Heinz ad history Product : Heinz Ketchup with a twist Agency : McCann London Executive Creative Director : Brian Fraser & Simon Learman Art Director: Jay Phillips Copywriter: Neil Clarke Illustrator - John Martin

Heinz: Twist of chilli

See full size 425x638 px Released: October 2007 Avertiser: HEINZ Brand name: Heinz Twist Agency: McCann London Country: United Kingdom Category: Savoury foods Tags: Work , Prints , KETCHUP , Circling illusions , Creative review , Steps of Heinz ad history Product : Heinz Ketchup with a twist Agency : McCann London Executive Creative Director : Brian Fraser & Simon Learman Art Director: Jay Phillips Copywriter: Neil Clarke Illustrator - John Martin

Heinz: Twist of Onion

See full size 425x638 px Released: October 2007 Avertiser: HEINZ Brand name: Heinz Twist Agency: McCann London Country: United Kingdom Category: Savoury foods Tags: Work , Prints , KETCHUP , Circling illusions , Creative review , Steps of Heinz ad history Product : Heinz Ketchup with a twist Agency : McCann London Executive Creative Director : Brian Fraser & Simon Learman Art Director: Jay Phillips Copywriter: Neil Clarke Illustrator - John Martin

Infdex

See full size 424x600 px Released: September 2006 Tags: Circling illusions , Creative review , Prints Qatar 2004

Knorr soup

See full size 385x545 px Released: September 2003 Avertiser: UNILEVER Agency: DDB Russia Country: Russia Category: Savoury foods Awards: Moscow Festival 2004 , Moscow Festival 2004 Bronze Tags: Circling illusions , Creative review , Prints Title: "Illusions 1" Agency: DDB Russia City: Moscow Advertiser: Unilever Brand Name: Knorr Market: Russia Creative Director: Kirill Smirnov Art Director: Maxim Fedorov Copywriter: Igor Ivanov

Big wheels keep on turning

See full size 419x600 px Released: September 2002 Tags: Circling illusions , Creative review , Prints

Nova Schin beer

See full size 431x600 px Released: September 2001 Tags: Circling illusions , Creative review , Prints

Subaru: Pemament all-wheel drive on every subaru

See full size 456x600 px Released: September 2001 Tags: Circling illusions , Creative review , Prints

Bike tech

See full size 412x600 px Released: September 2000 Tags: Circling illusions , Creative review , Prints

Witness spin of your money

See full size 600x600 px Released: September 2000 Tags: Circling illusions , Creative review , Prints

Cisco Systems: Chaos organized

See full size 479x600 px Released: September 2000 Tags: Circling illusions , Creative review , Prints

Duracell

See full size 600x381 px Released: September 2000 Tags: Circling illusions , Creative review , Prints

Notebook

See full size 600x449 px Released: September 2000 Tags: Circling illusions , Creative review , Prints

Get back to normal

See full size 600x382 px Released: September 2000 Tags: Circling illusions

Yellow Pages

See full size 400x600 px Released: September 2000 Tags: Circling illusions , Creative review , Prints

GP 2200: Non-stop power

See full size 600x600 px Released: September 2000 Tags: Circling illusions , Creative review , Selected best batteries ads , Prints gp rechargeable batteries