Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

Credits:

Credits:

Client: Roadkill Toys
Title: Roadkill Toys
Agency: Compost Communications, London
Director: Fraser Jamieson
Writters: Andy Drugan, Adam Arber

Credits:

Client: Yahoo! Travel
Title: Space
Agency: Euro RSCG Singapore
Executive Creative Director: Charlie Blower
Associate Creative Director: Cher Campbell
Associate Creative Director: Lim Chiao Woon
Art Director: Cher Campbell
Copywriter: Lim Chiao Woon
Production Company: Spy Films, Toronto
Executive Producer: Carlo Trulli
Director: Trevor Cornish
Producer: Marc Milliard

Credits:

Production Company: Renck Åkerlund Films AB, Stockholm
Director: Johan Renck
Executive Producers: Dilly Gent & Kit Hawkins
Producer: Sarah Grey
Director of Photography: Gösta Reiland
Editor: Henrik Hanson
Copy: Anna Qvennerstedt
Titles: Johan Eghammer
Music: The Knife
Thank you: Magdalena Larsson, The Chimney Pot, Housework

Credits:

Agency: BBH London
Creative Director: Nick Gill
Art Director: Verity Fenner
Copywriter: Claudia Southgate
Agency Producer: Olly Chapman
Director: Ben Dawkins
Production company: Stink
Agency Planner: Bambos Neophytou
Producer: Sophie Kluman
Post Production House: MPC

Credits:

Agency: BDDP & Fils
Creative Director: Manoëlle Van der Vaeren
Art Director: Nadege Adatte
Copywriter: Olivier Van Der Vaeren
Agency Producer: Géraldine Fau
Production company: Partizan / Schmooze
Director: Les Elvis