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Ads Archive / AdMirror / Endless ribbon

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.


Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.


We think the truth can only ever be told by the creative teams involved...



«« Sleepy Endless ribbon Your eyes speaking for you »»

Mennen Speed Stick: Infinity

Prints, Outdoor, Ads Mennen Speed Stick: Infinity, MENNEN SPEED STICK, Y&R Paris,
See full size 1068x800 px
Released: May 2009
Avertiser: MENNEN
Brand name: MENNEN SPEED STICK
Agency: Y&R Paris
Country: France
Category: Toiletries & pharmaceuticals
Tags: Endless ribbon , DEODORANT

Advertising Agency: Y&R Paris, France
Client: Colgate-Palmolive Company
Creative Director: Carmine Coppola
Copywriter / Art Director: Ricardo Turcios
Copywriter / Art Director: Ned Selover
Art Director / Designer: Laurent Baghdassarian
Retoucher: Magicgroup.nl

Pain Without Borders: Stop pain

TV-Spots   TBWA\MAP
Stills from video click to enlarge
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Credits:

Stop Pain With Douleurs Sans Frontieres. A Public Awareness Campaign By TBWA\MAP

Paris – TBWA\MAP has created a new campaign for Douleurs Sans Frontieres (Pain Without Borders) programmes against pain, specifically raising awareness of the cyclical nature of pain.

The TV ad explores the consequences of constant psychological damage or physical harm. The child keeps picking himself up and walking, while finding himself in bad situations over and over again. It soon becomes clear that he is walking on a conveyor belt, giving the viewer a clear depiction of the permanent cycle of pain.

The campaign launches during Worldwide Day Against Pain with a press conference and introduces the creation of a “Pain Commission” to be presented to the UNO at the end of 2008.

By creating this campaign, Douleurs Sans Frontieres asks the question: What would it be like if medicine had the power to help our society for the better? To stop pain?

Douleurs Sans Frontieres develops many programs to help people in pain, giving thousands of hours of training to local medical teams all over the world.

Viewers are encourages to visit the website, www.douleurs.org, to make a donation and to sign the petition to stop pain.


Credits TVC
Advertiser’s Supervisor: Alain Serrie
Account Supervisor: Jocelyn Jarnier, Christelle Delarue
Executive Creative Director: Sébastien Vacherot, Manoelle Van der Vaeren
Creatives: Stéphane Lecoq (AD), Alban Pénicaut (CW)
Art Buyer: Vanessa Barbel
Director: Philippe Gamer / Fred Remuzat
Producer: Alexandre Calogeropoulos

Production : SPACE PATROL
Postproduction image : SPACE PATROL
TV production : TBWA ELSE / Christian Delhaye
Sound: TBWA ELSE/ Alexandre Fay-Keller – Fabrice Pouvreau, Valery Pellegrini
Music: M83 / EMI France

Media: TV , Cinema, Print, Outdoor

Pain Without Borders: Cambodia (1/3)

Prints, Outdoor, Ads Pain Without Borders: Cambodia (1/3), , TBWA\MAP,
See full size 1400x1054 px
Released: April 2008
Avertiser: Pain Without Borders
Agency: TBWA\MAP
Country: France
Category: Public awareness messages
Awards: Epica Awards 2008 Press & Poster Bronze
Tags: Prints , Endless ribbon , Best of the month , tv-spot , Social Advertising , Award show winner

To put an end to endless pain. Make a donation.
Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Platinum
Art Buying: Vanessa Barbel

Snickers: Treadmill

Prints, Outdoor, Ads Snickers: Treadmill, , CLM / BBDO,
See full size 1200x785 px
Released: April 2008
Avertiser: Snickers
Agency: CLM / BBDO
Country: France
Category: Public awareness messages
Confectionery & snacks
Tags: Prints , Endless ribbon , Dmitri Daniloff , Photograph

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-Francois Sacco
Creative Supervisor: Edouard Perarnaud, Martin Darfeuille
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
Photographer: Dimitri Daniloff

«« Sleepy Endless ribbon Your eyes speaking for you »»