Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

Credits:

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Isabella Paulelli
Art Director: Vico Benevides
Agency Producer: Xanna D´Aguiar, Karina Vadasz
Director: Pedro Amorim
Production Company: Mixer
Aired on August 2008

Credits:

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriter: Isabella Paulelli
Art Director: Vico Benevides
Agency Producer: Xanna D´Aguiar, Karina Vadasz
Director: Pedro Amorim
Production Company: Mixer
Aired on August 2008