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Ads Archive / AdMirror / Food is hiding between teeth

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.


Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.


We think the truth can only ever be told by the creative teams involved...



«« Maze Food is hiding between teeth Life on a cigarette »»

Reach dental floss: Pig

Prints, Outdoor, Ads Reach dental floss: Pig, REACH DENTAL FLOSS, JWT, Sao Paulo,
See full size 1173x751 px
Released: September 2008
Avertiser: JOHNSON & JOHNSON
Brand name: REACH DENTAL FLOSS
Agency: JWT, Sao Paulo
Country: Brazil
Category: Toiletries & pharmaceuticals
Awards: Cannes Lions 2009 Outdoor Silver
Tags: Food is hiding between teeth , Selected Oral Hygiene ads , Prints , Award show winner , Creative outdoor , Cannes Lions 2009

Advertiser: Johnson & Johnson
Product: Reach dental floss
Agency: JWT São Paulo
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Leandro Pinheiro
Illustrator: Pedro Izique
Photographer: Regis Fernandez
Country: Brazil

Reach dental floss: Chicken

Prints, Outdoor, Ads Reach dental floss: Chicken, REACH DENTAL FLOSS, JWT, Sao Paulo,
See full size 1173x751 px
Released: September 2008
Avertiser: JOHNSON & JOHNSON
Brand name: REACH DENTAL FLOSS
Agency: JWT, Sao Paulo
Country: Brazil
Category: Toiletries & pharmaceuticals
Awards: Cannes Lions 2009 Outdoor Silver
Tags: Food is hiding between teeth , Prints , Award show winner , Creative outdoor , Cannes Lions 2009

Advertiser: Johnson & Johnson
Product: Reach dental floss
Agency: JWT São Paulo
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Leandro Pinheiro
Illustrator: Pedro Izique
Photographer: Regis Fernandez
Country: Brazil

Dental Floss: Broccoli

Prints, Outdoor, Ads Dental Floss: Broccoli, DENTAL FLOSS, Veritas DDB,
See full size 1700x1400 px
Released: January 2008
Brand name: DENTAL FLOSS
Agency: Veritas DDB
Country: Ecuador
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , Food is hiding between teeth , Best of the month , Creative review , Selected Oral Hygiene ads

There's no place where food could hide.

Client: Ojo de Iberoamerica Young Creatives
Avertising Agency: VéritasDDB Ecuador
Product: Dental Floss
DGC: Germán Garrido
Copy: José Antonio González
Art Director: Mariano Escobal
Plastic Art: Paul Carrión

Dental Floss: Popcorn

Prints, Outdoor, Ads Dental Floss: Popcorn, DENTAL FLOSS, Veritas DDB,
See full size 1700x1400 px
Released: January 2008
Brand name: DENTAL FLOSS
Agency: Veritas DDB
Country: Ecuador
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads

There's no place where food could hide.

Client: Ojo de Iberoamerica Young Creatives
Avertising Agency: VéritasDDB Ecuador
Product: Dental Floss
DGC: Germán Garrido
Copy: José Antonio González
Art Director: Mariano Escobal
Plastic Art: Paul Carrión

Pepsodent Flexipic Toothbrush: Pig

Prints, Outdoor, Ads Pepsodent Flexipic Toothbrush: Pig, Pepsodent Flexipic, Lowe Mumbai,
See full size 709x591 px
Released: November 2007
Avertiser: Pepsodent
Brand name: Pepsodent Flexipic
Agency: Lowe Mumbai
Country: INDIA
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads

Toothbrush with the toothpick. Removes hidden food


Client: Pepsodent Flexipic
Agency: Lowe, Mumbai
Copywriter: Brijesh Jacob
Art Director: Virendra Vilankar / Sujit Sawant
Illustrator: Vinay Brahamania

Pepsodent Flexipic Toothbrush: Fish

Prints, Outdoor, Ads Pepsodent Flexipic Toothbrush: Fish, Pepsodent Flexipic, Lowe Mumbai,
See full size 709x586 px
Released: November 2007
Avertiser: Pepsodent
Brand name: Pepsodent Flexipic
Agency: Lowe Mumbai
Country: INDIA
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads

Toothbrush with the toothpick. Removes hidden food


Client: Pepsodent Flexipic
Agency: Lowe, Mumbai
Copywriter: Brijesh Jacob
Art Director: Virendra Vilankar / Sujit Sawant
Illustrator: Vinay Brahamania

Pepsodent Flexipic Toothbrush: Rooster

Prints, Outdoor, Ads Pepsodent Flexipic Toothbrush: Rooster, Pepsodent Flexipic, Lowe Mumbai,
See full size 709x584 px
Released: November 2007
Avertiser: Pepsodent
Brand name: Pepsodent Flexipic
Agency: Lowe Mumbai
Country: INDIA
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads

Toothbrush with the toothpick. Removes hidden food


Client: Pepsodent Flexipic
Agency: Lowe, Mumbai
Copywriter: Brijesh Jacob
Art Director: Virendra Vilankar / Sujit Sawant
Illustrator: Vinay Brahamania

Cepacol T-bone

Prints, Outdoor, Ads Cepacol T-bone, , PUBLICIS,
See full size 1181x780 px
Released: June 2007
Avertiser: ROCHE-CEPACOL
Agency: PUBLICIS
Country: Brazil
Tags: Work , Prints , health and beauty aids , health and beauty aids , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads

Advertising Agency: Publicis, Brazil
Creative Directors: Rodolfo Sampaio, Guilherme Jahara
Art Director: Daniel Leitão
Copywriter: Antônio Nogueira
Illustrators: Darcy Vieira, Marcio Lima

Cepacol Salad

Prints, Outdoor, Ads Cepacol Salad, , PUBLICIS,
See full size 1181x780 px
Released: June 2007
Avertiser: ROCHE-CEPACOL
Agency: PUBLICIS
Country: Brazil
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , health and beauty aids , health and beauty aids , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads

Advertising Agency: Publicis, Brazil
Creative Directors: Rodolfo Sampaio, Guilherme Jahara
Art Director: Daniel Leitão
Copywriter: Antônio Nogueira
Illustrators: Darcy Vieira, Marcio Lima

Cepacol Black Beans

Prints, Outdoor, Ads Cepacol Black Beans, , PUBLICIS,
See full size 1181x780 px
Released: June 2007
Avertiser: ROCHE-CEPACOL
Agency: PUBLICIS
Country: Brazil
Category: Toiletries & pharmaceuticals
Tags: Work , Prints , health and beauty aids , health and beauty aids , Food is hiding between teeth , Creative review , Selected Oral Hygiene ads

Advertising Agency: Publicis, Brazil
Creative Directors: Rodolfo Sampaio, Guilherme Jahara
Art Director: Daniel Leitão
Copywriter: Antônio Nogueira
Illustrators: Darcy Vieira, Marcio Lima

Johnson Dental Floss: Expansion Plus

Prints, Outdoor, Ads Johnson Dental Floss: Expansion Plus, DENTAL FLOSS, McCann Erickson Brazil,
See full size 1200x800 px
Released: February 2007
Avertiser: JOHNSON & JOHNSON
Brand name: DENTAL FLOSS
Agency: McCann Erickson Brazil
Country: Brazil
Category: Toiletries & pharmaceuticals
Tags: Food is hiding between teeth

Reach. It'll be hard to hide

Agency: McCann, Sao Paulo, Brazil
Creative Directors: Adriana Cury and Eduardo Hernandez
Art director: Alexandre Silveira
Copywriter: Marcelo "Padoca" Lima

«« Maze Food is hiding between teeth Life on a cigarette »»