Ads Archive / AdMirror / Fruit Pixels
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Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result. Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first. We think the truth can only ever be told by the creative teams involved... |
| Fruit Pixels |
Jamba Juice: Fruit Pixels
Stills from video click to enlarge
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Credits:
A Jamba Juicie bottle opens, releasing a swirling cornucopia of vibrant fruit pieces which form into the shape of a person. To the sounds of the song "Fruit Machine" by The Ting Tings, the animated character swings, swims, plays volleyball and soccer, and the fruit pieces then form the Jamba Juice logo before swirling back into the bottle. Female voiceover artist Di Johnston tags the spot, "Introducing Jamba Smoothies and Juicies, now available at your local grocer. Jamba: Live fruitfully."
"The thing I'm most pleased with is that each character transitions fluidly to the next one with no hiccups," says Tucker. "We controlled the particles in a way that made each transition believable and realistic… and we also held true to our initial designs and worked with the agency creatives and Nestle/Jamba to create a spot that worked for all of us."
Product: Jamba Juice
Agency: Publicis New York
Creative Director: Simeon Roane
Art Director: LIEM Nguyen
Copywriter: Jeremy Filgate
Agency Executive Producer: Anthony Garretti
Executive Producer: Paul Abatemarco (Stardust)
Producer: Josh Libitsky (Stardust)
Director: Brad Tucker
Production Company: Stardust Studios
Country: United States of America
FILM STAGE: Motion Capture at Perspective Studios, Santa Monica CA
AD AGENCY: Publicis New York
CITY/STATE: New York, NY
CREATIVE DIRECTOR: Simeon Roane
ART DIRECTOR: Liem Nguyen
COPYWRITER: Jeremy Filgate
EXECUTIVE PRODUCER: Anthony Garretti
PRODUCTION COMPANY: Stardust Studios
CITY/STATE: Bicoastal, USA
DIRECTOR: Brad Tucker
EXECUTIVE PRODUCER: Paul Abatemarco
LINE PRODUCER: Josh Libitsky
ART DIRECTOR: Jonathan Wu
VFX SUPERVISOR: Andrew Ashton
COMPOSITER: Andrew Ashton
3D ARTISTS: Joseph Andrade, James Anderson, Chris Eckardt
MOTION CAPTURE: Perspective Studios
CITY/STATE: Santa Monica, CA
MUSIC: "Fruit Machine" by The Ting Tings
FINAL MIX COMPANY: Sound Lounge
CITY/STATE: New York, NY
MIXER: Eric Warzecha
V.O. ARTIST: Di Johnston
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Sun-Rype: Swing
Stills from video click to enlarge
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Credits:
Advertising Agency: DDB Canada, Vancouver, Canada
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| Fruit Pixels |