Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

Credits:

Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."

Product : GMail Russia