Ads Archive / AdMirror / Getting real software interface

On these pages we’ll introduce you to a collection of ads created by different agencies but based on similar idea or image. We don’t claim these ads to be stolen or plagiarised — it almost never can be justified. The only people who know for sure are the authors themselves. So we are just drawing your attention to the fact of these mysterious coincidence.



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Adobe Photoshop CS4: As real as it gets

Prints, Outdoor, Ads Adobe Photoshop CS4: As real as it gets, Photoshop, Bates141,
See full size 1200x750 px
Released: November 2008
Avertiser: Спорт Принт
Brand name: Photoshop
Agency: Bates141
Country: Indonesia
Category: Business equipment & services
Tags: Prints , Software , Getting real software interface , Best of the month

See behind the scene process: http://www.flickr.com/photos/18697966@N00/sets/72157608377333404/detail/

Brand: Software-asli.com software reseller

Agency : Bates141 Jakarta
Creative Director : Hendra Lesmono
Art Director : Andreas Junus & Irawandhani Kamarga
Copywriter : Darrick Subrata
Photographer : Anton Ismael

Google GMail: Art Attack

TV-Spots  Gmail Saatchi & Saatchi Russia
Stills from video click to enlarge
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Credits:

Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."

Product : GMail Russia

Agency : Saatchi & Saatchi Russia
Executive Creative Director: Stuart Robinson
Copywriter: Daniel Lunn
Art Director: Adrian Ely
Agency Producer: Tatiana Gurevich
Country : Russia



Gmail: Art

Prints, Outdoor, Ads Gmail: Art, , Saatchi & Saatchi Russia,
See full size 1272x863 px
Released: February 2008
Avertiser: Google Mail
Agency: Saatchi & Saatchi Russia
Country: Russia
Category: Business equipment & services
Tags: Russian nominees to Cannes Lions 2008 , Creative review , Getting real software interface

Advertising Agency: SAATCHI & SAATCHI MOSCOW , RUSSIA
Advertising Agency: SAATCHI & SAATCHI MOSCOW , RUSSIA

Name Company Position
Adrian Ely Saatchi & Saatchi Russia Art Director
Daniel Lunn Saatchi & Saatchi Russia Copywriter
Tatiana Gurevich Saatchi & Saatchi Russia Agency Producer
Marina Lomteva Fetish Film Director
Tatiana Aldyn-Kherel Fetish Film Producer
Denis Lischenko Fetish Film Set Designer
Yury Morozov Fetish Film Editor

Type of Media Date of 1st Implementation Media Placement
Viral Film 21 February 2008 YouTube
Viral Film 21 February 2008 Google Channel
Viral Film 21 February 2008 Blogs

Describe the objective of the promotion.
Create an instructional video for Gmail Russia that shows how to make the most of its unique functions.

Describe how the promotion developed from concept to implementation.
The Russian market is the one place where Gmail has serious competition, so an execution needed to highlight the advanced design of the Gmail interface.

Explain why the method of promotion was most relevant to the product or service.
The Gmail interface is more intuitive and easier to use because the design reflects how humans communicate. As such we created a viral video for Youtube of a giant human-based interface where people unfolded the windows, moved the cursors, typed the text and loaded the pages.

Describe the success of the promotion with both client and consumer including some quantifiable results.
The target from Google was 50,000 views in the first month. We got that on the first day. Views exceeded 250,000 in the first week and have now reached 680,000.

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