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Ads Archive / AdMirror / Humanized dummies

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

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MOPAR Autoparts: Dummy

	See full size 654x984 px
Released:	August 2009
Brand name:	MOPAR VEHICLE PARTS
Agency:	BBDO MEXICO
Country:	Mexico
Category:	Other vehicles, auto products & services
Tags:	Humanized dummies
Client: Chrysler Mopar Agency: BBDO Mexico Creatives: Marco Onofre (Illustrator) Eduardo Delgado (Account manager) Héctor Fernandez (Executive Creative Director) Agustn Esteban (Creative Director) Carlos Oxté (Creative Director) mario berber (Art Director) Raúl Pineda (Copywriter) Country: Mexico

MOPAR Autoparts: Dummy

	See full size 656x984 px
Released:	August 2009
Brand name:	MOPAR VEHICLE PARTS
Agency:	BBDO MEXICO
Country:	Mexico
Tags:	Humanized dummies
Client: Chrysler Mopar Agency: BBDO Mexico Creatives: Marco Onofre (Illustrator) Eduardo Delgado (Account manager) Héctor Fernandez (Executive Creative Director) Agustn Esteban (Creative Director) Carlos Oxté (Creative Director) mario berber (Art Director) Raúl Pineda (Copywriter) Country: Mexico

ANCAP: Pole

	See full size 709x503 px
Released:	July 2008
Avertiser:	Ancap
Brand name:	CANCER TEST
Agency:	Marmalade Melbourne
Country:	AUSTRALIA
Category:	Business equipment & services
Tags:	Humanized dummies , Prints , Best of the month
Advertiser: ANCAP (Australasian New Car Assessment Program) Tagline: Beware of cars with less than four stars. Product: Crash testing for safety URL: ancap.com.au Advertising Agency: Marmalade, Melbourne, Australia Creative Director: Neil Mallet Art Director: Tim Forte Copywriter: Dan Forrestal Illustrator: Ashley Bird Photographer: Chris von Menge Retouching: Imagenation

ANCAP: Barricade

	See full size 709x504 px
Released:	July 2008
Avertiser:	Ancap
Brand name:	CANCER TEST
Agency:	Marmalade Melbourne
Country:	AUSTRALIA
Category:	Business equipment & services
Tags:	Humanized dummies , Prints , Best of the month
Advertiser: ANCAP (Australasian New Car Assessment Program) Tagline: Beware of cars with less than four stars. Product: Crash testing for safety URL: ancap.com.au Advertising Agency: Marmalade, Melbourne, Australia Creative Director: Neil Mallet Art Director: Tim Forte Copywriter: Dan Forrestal Illustrator: Ashley Bird Photographer: Chris von Menge Retouching: Imagenation

ANCAP: Run

	See full size 709x504 px
Released:	July 2008
Avertiser:	Ancap
Brand name:	CANCER TEST
Agency:	Marmalade Melbourne
Country:	AUSTRALIA
Category:	Business equipment & services
Tags:	Humanized dummies , Prints , Best of the month
Advertiser: ANCAP (Australasian New Car Assessment Program) Tagline: Beware of cars with less than four stars. Product: Crash testing for safety URL: ancap.com.au Advertising Agency: Marmalade, Melbourne, Australia Creative Director: Neil Mallet Art Director: Tim Forte Copywriter: Dan Forrestal Illustrator: Ashley Bird Photographer: Chris von Menge Retouching: Imagenation

AIDS awareness: Dummies

	See full size 836x1200 px
Released:	December 2007
Brand name:	AIDS AWARNESS
Agency:	D'arcy Athens
Country:	GREECE
Category:	Public awareness messages
Tags:	Humanized dummies , Creative review , Sex theme in print ads , Top "safe sex" ideas , Social Advertising
It is your sex life. Not a crash test! Advertising Agency: D'arcy Athens, Greece Copywriter: Lefteris Maggos Art Director: Bill Kanellopoulos

Land Rover Freelander 2: Really safe

	See full size 500x315 px
Released:	November 2007
Avertiser:	LAND-ROVER
Brand name:	Land Rover Freelander 2
Agency:	Triptico Design
Country:	Columbia
Category:	Cars
Tags:	Humanized dummies

Mercedes Benz: Crash Dummy

	See full size 1200x755 px
Released:	October 2007
Avertiser:	MERCEDES
Brand name:	Pink Ribbon
Agency:	FHV/BBDO
Country:	Netherlands
Category:	Public health & safety Corporate image
Tags:	Prints , Humanized dummies , Creative review , Creative ads against cancer , Social Advertising
Unfortunately we can't test everything for you. Check your breast cancer once a month. For your safety's sake. Mercedes-Benz This advertisement for Mercedes was placed in the Pink Ribbon magazine that is published once a year to call attention to breast cancer. All the costs for placing advertisements in this magazine are donated directly to breast cancer research. Advertising Agency: FHV BBDO, Amsterdam, The Netherlands Creative Director: Maarten van de Vijfeijken Art Director: Joris van Elk Copywriter: Jan van de Berg

ANCAP: Funeral

	See full size 849x1200 px
Released:	August 2007
Avertiser:	Ancap
Agency:	Marmalade Melbourne
Country:	AUSTRALIA
Tags:	Prints , Др. транспортные средства, продукты и услуги для автомобилей , Оборудование и услуги для бизнеса , Work , Humanized dummies
Crash testing saves human lives. Advertising Agency: Marmalade Melbourne, Australia Creative Director: Neil Mallet Art Director: Tim Forte Copywriter: Greg Foyster Account Director: Andrew Drougas Photographer: Derek Swalwell Retoucher: Rohan Voigt

MOTHER

	See full size 926x610 px
Released:	December 2001
Avertiser:	Peugeot 406
Agency:	CARILLO PASTORE EURO RSCG
Country:	Brazil
Tags:	Humanized dummies
Creators Copywriter: HERCULES FLORENCE Art Director: MAURICI LARUCCIA Account Supervisor: RICARDO SODRE Advertiser Supervisor: SERGIO MESQUITA Creative Director: Maurici Laruccia Photographer: Typographer: Ricardo Livio Illustrator: Imagix Advertising Agency: Creative Team: Other:

BABY

	See full size 926x611 px
Released:	December 2001
Avertiser:	Peugeot 406
Agency:	CARILLO PASTORE EURO RSCG
Country:	Brazil
Tags:	Humanized dummies
Creators Copywriter: HERCULES FLORENCE Art Director: Touche Account Supervisor: RICARDO SODRE Advertiser Supervisor: Guilherme Couzi Creative Director: Maurici Laruccia Photographer: Typographer: Neureu Marinho Illustrator: Imagix Advertising Agency: Creative Team: Other:

DUMMY

	See full size 534x768 px
Released:	May 2001
Avertiser:	GENERAL MOTORS
Brand name:	PONTIAC SUNFIRE
Agency:	COSSETTE COMMUNICATION-MARKETING
Country:	Canada
Tags:	Humanized dummies
Creators Copywriter: MARTIN RIVARD Art Director: NICOLAS QUINTAL Account Supervisor: Nicolas Van Erum Advertiser Supervisor: Jacques Labelle (Vice-president) Creative Director: YVES PERREAULT Photographer: OLIVIER STAUB Typographer: Illustrator: Advertising Agency: Creative Team: Other:

DUMMY'S

	See full size 926x645 px
Released:	May 2001
Avertiser:	CANAL+
Brand name:	NFL/AMERICAN FOOTBALL
Agency:	CONTRAPUNTO
Country:	Spain
Tags:	Humanized dummies
Creators Copywriter: Miki Echevarria Art Director: Lorena Marti Account Supervisor: EVA MA ALVAREZ Advertiser Supervisor: Jose Fco. Diaz Creative Director: ANTONIO MONTERO Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

WC

$Prints, Outdoor, Ads WC, AUTOFOCO REVIEW, TBWA\,$

	See full size 513x768 px
Released:	September 2000
Avertiser:	A BOLA
Brand name:	AUTOFOCO REVIEW
Agency:	TBWA\
Country:	Portugal
Tags:	Humanized dummies
Creators Copywriter: ALBANO HOMEM DE MELO Art Director: LAURENCE THOMAZ Account Supervisor: TIAGO NORTON Advertiser Supervisor: ANTONIO LOPES Creative Director: ALBANO HOMEM DE MELO Photographer: JORG BREGULLA - BEACON STUDIOS Typographer: FERNANDO THILY Illustrator: Advertising Agency: Creative Team: Other:

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