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Ads Archive / AdMirror / Humanized fruit

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.


Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.


We think the truth can only ever be told by the creative teams involved...



«« Figures from products Humanized fruit Dog pee »»

Natureta: Gentleman

Prints, Outdoor, Ads Natureta: Gentleman, Natureta, SAATCHI & SAATCHI Slovenia,
See full size 842x1191 px
Released: August 2008
Brand name: Natureta
Agency: SAATCHI & SAATCHI Slovenia
Country: Slovenia
Category: Savoury foods
Tags: Prints , Humanized fruit

For a dinner with style.

Advertising Agency: SAATCHI & SAATCHI, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Tanja Bercon Potic
Copywriters: Matej Kodric, Irena Marcetic
Photographer: Riccardo Callin
Other additional credits: Spela Petac, Matjaz Skufca

Just Juice: Orange

Prints, Outdoor, Ads Just Juice: Orange, , COLENSO BBDO,
See full size 615x780 px
Released: November 2007
Avertiser: JUST JUICE
Agency: COLENSO BBDO
Country: New Zealand
Category: Non-alcoholic drinks
Tags: Humanized fruit

It's fruit in disguise.
With no added sugar or preservatives, a glass of Just Juice is the perfect way to get one of your five a day.

Advertising Agency: Colenso BBDO Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Art Directors / Copywriters: Sarah Longworth, Mick Stalker

Just Juice: Pineapple

Prints, Outdoor, Ads Just Juice: Pineapple, , COLENSO BBDO,
See full size 638x780 px
Released: November 2007
Avertiser: JUST JUICE
Agency: COLENSO BBDO
Country: New Zealand
Category: Non-alcoholic drinks
Tags: Juices , Humanized fruit

It's fruit in disguise.
With no added sugar or preservatives, a glass of Just Juice is the perfect way to get one of your five a day.

Advertising Agency: Colenso BBDO Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Art Directors / Copywriters: Sarah Longworth, Mick Stalker

Esselunga

Prints, Outdoor, Ads Esselunga, Esselunga, ,
See full size 800x600 px
Released: August 2007
Brand name: Esselunga
Category: Retail stores & rental companies
Tags: Work , Humanized fruit , Creative review

Esselunga

Prints, Outdoor, Ads Esselunga, Esselunga, ,
See full size 1024x768 px
Released: August 2007
Brand name: Esselunga
Category: Retail stores & rental companies
Tags: Work , Humanized fruit

Esselunga

Prints, Outdoor, Ads Esselunga, Esselunga, ,
See full size 1024x768 px
Released: August 2007
Brand name: Esselunga
Category: Retail stores & rental companies
Tags: Work , Humanized fruit

«« Figures from products Humanized fruit Dog pee »»