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Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result. Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first. We think the truth can only ever be told by the creative teams involved... |
| Inner child meets himself an adult |
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Credits:
Client: Laurentian Bank – StÈphane Gagnon, Marie-Pierre LÈpine, Audrey Gilbert
A first TV commercial created by bleublancrouge for Laurentian Bank. What if a bank made you grow? Laurentian Bank makes its big TV comeback with a brand new commercial produced by bleublancrouge.“With the current economic context, the whole creative concept established during the last two years is more than relevant”, explained BenoÓt Chapellier, Executive Vice-President and Account Director. “Using language that is distinctive from our client’s competitors has created a positive and reassuring environment which is more than welcome these days.” The campaign was launched last Sunday evening, with the sponsorship of well-known Quebec talk show Tout le monde en parle, broadcast at Radio-Canada. |
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Credits:
Client: Sumo Salad
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Credits:
Agency: Leo Burnett, Sydney
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| Inner child meets himself an adult |