Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

Credits:

Advertiser: Levi's
Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Marty Senn
Agency Executive Producer: Jennifer Golub
Production Company: HSI
Director: Michael Haussman
Director of Photography: Paul Cameron
Executive Producer: Michael McQuhae
Line Producer: Ron Mohrhoff
Production Designer: Richard LaSalle
Editorial Company: Mad River Post
Editor: Marco Perez
Transfer: Syndicate
VFX: Digital Domain
VFX Producer: Jason Cohon
VFX Supervisor: Andrew Eksner
Music: Human

Credits:

JWT London