Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result. Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first. We think the truth can only ever be told by the creative teams involved...

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Kit Kat Mini: Maze

See full size 1279x1703 px Released: February 2009 Avertiser: KIT-KAT Brand name: KIT KAT BARS Agency: JWT Dubai Country: UAE Category: Confectionery & snacks Tags: Maze Advertised brand: Kit Kat / Nestle Advert title(s): Mini-Breaks Campaign Advertising Agency (Name, City, Country): JWT Dubai Executive Creative Director: Chafic Haddad Art Director: Nizar Swailem Copywriter: Ash Chagla Strategic Planner: Prabhakar Iyer Account Supervisor: Shereen Fotouh / Jayanthi Thiagarajan

National Museum of Nuclear Science & History: Sub

See full size 1200x805 px Released: September 2008 Brand name: MUSEUM Country: USA Category: Entertainment & leisure Tags: Creative review , Collection of creative museums ads , Maze You won't leave the way you came. Advertising Agency: 3 Advertising, Albuquerque, USA Creative Director: Sam Maclay Art Director: Tim McGrath Copywriter: Sam Maclay

National Museum of Nuclear Science & History: Bomb

See full size 1200x805 px Released: September 2008 Brand name: MUSEUM Country: USA Category: Entertainment & leisure Tags: Creative review , Collection of creative museums ads , Maze You won't leave the way you came. Advertising Agency: 3 Advertising, Albuquerque, USA Creative Director: Sam Maclay Art Director: Tim McGrath Copywriter: Sam Maclay

National Museum of Nuclear Science & History: B29

See full size 1200x805 px Released: September 2008 Brand name: MUSEUM Country: USA Category: Entertainment & leisure Tags: Creative review , Collection of creative museums ads , Maze You won't leave the way you came. Advertising Agency: 3 Advertising, Albuquerque, USA Creative Director: Sam Maclay Art Director: Tim McGrath Copywriter: Sam Maclay

Skoda Scout: Labyrinth

See full size 1200x855 px Released: April 2008 Avertiser: SKODA Brand name: Skoda Scout Agency: ROAD Barcelona Country: Spain Category: Cars Tags: Prints , Creative review , Best examples of GPS navigation advertising , Maze Skoda Scout with DX Nexus Navigation System. Advertising Agency: ROAD Barcelona, Spain Creative Directors: Emilio Lezaun, Xavier Solé

MAZE

See full size 3000x2119 px Released: March 2008 Avertiser: MOTOROLA Brand name: MOTOROLA Agency: Ogilvy Beijing Country: China Category: Home electronics & audio-visual Tags: Press , Maze Company: OGILVY BEIJING, CHINA Executive Creative Director: NILS ANDERSSON Creative Director: Wilson Chow/Andrew Lok Copywriter: Andrew Lok Art Director: Rain Yu/Nils Andersson

Show Off Film Company: Maze

See full size 1200x842 px Released: February 2008 Agency: Fuel Portugal Country: Portugal Category: Business equipment & services Tags: Maze Because there are many ways to kill an idea. Advertising Agency: Fuel Lisbon, Portugal Creative Directors: Marcelo Lourenço, Pedro Bexiga Art Directors: Pedro Bexiga, Paulo Perdigão Copywriter: Marcelo Lourenço

Show Off films: Maze

See full size 1500x1052 px Released: February 2008 Agency: Fuel Portugal Country: Portugal Category: Business equipment & services Tags: Maze Show Off films is a Portuguese film company. Product : Film Company Agency : Fuel Lisbon Country : Portugal Creative Director: Marcelo Lourenço Creative Director: Pedro Bexiga Art Director: Pedro Bexiga, Paulo Perdigão Copywriter: Marcelo Lourenço

Oral B: Maze

See full size 1200x944 px Released: January 2008 Avertiser: ORAL-B Agency: INCOGNITO Country: Serbia Category: Toiletries & pharmaceuticals Tags: Maze Advertising Agency: Incognito, Belgrade, Serbia Art Director: Djordje Djukanovic

Stihl: Maze

See full size 2480x1754 px Released: November 2007 Avertiser: STIHL Brand name: stihl chainsaws Agency: cumminsnitro Country: AUSTRALIA Category: Street Furniture Tags: Maze , Creative review , Best ads for Stihl Product : Stihl Hedgetrimmer Agency : cumminsnitro Melbourne Country : Australia Creatives : Stuart Crosseett (Photographer) Peter Roberts (Retoucher) SEAN CUMMINS (Executive Creative Director) James Procter (Creative Director) Dave Lunnie (Art Director) Simon Yeo (Art Director) James Procter (Copywriter)

Ambi Pur Fragrance Spray: Restaurant

See full size 482x727 px Released: October 2007 Brand name: Ambi Pur Agency: GREY ADVERTISING HONG KONG Country: HONG KONG Category: Household maintenance & pet products Tags: Prints , Work , Maze , Creative review , Best examples of Air Freshener advertising Repels bad smells. Agency: Grey Hong Kong Executive Creative Director: Keith Ho Creative Directors: Timothy Chan, Ming Chan Art Director: Ming Chan Copywriters: Timothy Chan, Paul Chan Illustrator: Raymond Kong

Citroen can cope with every road

See full size 595x842 px Released: June 2007 Avertiser: CITROEN Brand name: CITROEN CARS Agency: Republique Country: Ukraine Category: Cars Tags: Prints , Work , CARS , Maze

Greenpeace: Maze

See full size 1200x831 px Released: April 2007 Avertiser: GREENPEACE Category: Public awareness messages Tags: Maze Creative Director / Copywriter: Constanza Revillot Art Director: Nicolas BriceĖo

Bic: When you tire, bic goes on

See full size 395x600 px Released: September 2000 Tags: Maze

Volkswagen Lupo TDI: Designet for the city

See full size 423x600 px Released: September 2000 Tags: Maze lecithin

Victims of war and disaster

See full size 402x600 px Released: September 2000 Avertiser: MEDECINS SANS FRONTIERES Tags: Maze

Cocaine: It's hard to find your way out

See full size 926x696 px Released: September 2000 Tags: Maze

Durex condoms: More time, more pleasure

See full size 425x600 px Released: September 2000 Tags: Maze

Lecithin: Good for your brain

See full size 600x424 px Released: September 2000 Tags: Maze

Speld

See full size 600x450 px Released: September 2000 Tags: Maze

Audi A3

See full size 924x624 px Released: September 2000 Tags: Maze

Labyrinth

See full size 600x600 px Released: September 2000 Tags: Maze

Caralimpa

See full size 600x397 px Released: September 2000 Tags: Maze