Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

Credits:

Body painted Air New Zealand staff support new commercial. Using Gin Wigmores track Under my skin

Client: Air New Zealand
Agency: .99 Auckland
Production Company: Exposure Films
Director: Kevin Denholm
Executive Creative Director: Craig Whitehead
Deputy Creative Director: Craig Pethybridge
Art Director: Janelle Herrick (nee Olsen)
Copywriter: Lara Philips
Agency Producer: Vicky O'Leary
Country: New Zealand