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Ads Archive / AdMirror / Sex In The City

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.


Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.


We think the truth can only ever be told by the creative teams involved...



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Oohtique.com: Sex In The City

Prints, Outdoor, Ads Oohtique.com: Sex In The City, , JWT Singapore,
See full size 1200x864 px
Released: November 2007
Agency: JWT Singapore
Country: SINGAPORE
Category: Retail stores & rental companies
Tags: Sex In The City , Guerilla , Work , Creative review , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Creative outdoor , Selected Erotic Toys ads

By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Advertising Agency: JWT, Singapore
Creative Director: Ali Shabaz
Art Director: Mikkel Kroijer
Copywriter: Joseph Cheong
Photographer: Jonathan Tay
Additional credits: Lay Leng, Connie Tham

Coco de mer: Have fun this holiday

Prints, Outdoor, Ads Coco de mer: Have fun this holiday, , ,

Coco de mer: Have fun this holiday

Prints, Outdoor, Ads Coco de mer: Have fun this holiday, , ,

Coco de mer: Have fun this holidays

Prints, Outdoor, Ads Coco de mer: Have fun this holidays, , ,

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