Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

Credits:

Diesel SFW XXX invitation to 30th birthday party on 11th October 2008.

24 hours, 17 cities, 1 party: Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich, Paris, Oslo, Stockholm, Zurich, London, Sau Paulo and New York.

The international line up includes Mark Ronson, N*E*R*D, M.I.A., David Holmes, Chaka Khan, New Young Pony Club and many more

URL: http://www.diesel.com/xxx/