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Released:	January 2009
Brand name:	Foundation Abbe Pierre
Agency:	Bddp & Fils
Country:	France

Credits & Description:

A "Guerillla Marketing" Approach

The Objective:
Raise awareness among the general public and the government of the bad housing crisis in France. This guerilla operation launched The Abbe Pierre Foundation's annual Decent Housing campaign.

Advertising Agency: BDDP & Fils, Paris, France

Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler

The Outdoor Advert titled Bad was done by Bddp & Fils advertising agency for brand: Foundation Abbe Pierre in France. It was released in the Jan 2009.