Ads Archive / AdMirror / The car is standing still, the street is moving
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Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result. Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first. We think the truth can only ever be told by the creative teams involved... |
| The car is standing still, the street is moving |
Nissan Cube: Mobile device
Stills from video click to enlarge
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Credits:The ad uses computer metaphors to describe driving the Cube. The driver gets in the vehicle and a computer icon pops up "Login". Then the Cube starts on its way, but using special effects it travels like on a conveyor belt, with the road moving. The driver meets up with his friends, a computer icon popping up "Add Friends". He then plugs in his iPod to play music. The friends arrive at a party, and a computer icon says "Join Group". |
Ford: Kinetic Design
Stills from video click to enlarge
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Credits:
Ford's "Kinetic Design" philosophy means that a car looks as if it's moving, even if it's not. - by Ogilvy
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| The car is standing still, the street is moving |