
	E-mail: I don’t have a login Password: I forgot my password Remember me for two weeks on this computer or cancel

or Subscribe

Ads Archive / AdMirror / Transparent billboard

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

«« Kids have nothing to do

Transparent billboard

Beethoven »»

Book about advertising tricks: How to see through advertising

	See full size 982x1400 px
Released:	October 2008
Brand name:	BOOK PROMOTION
Agency:	Ester
Country:	Sweden
Category:	Publications & media
Tags:	Transparent billboard
Product: Henrik Fexeus book Advertising Agency: Ester, Stockholm, Sweden Account Manager: Roger Kempe Account Coordinator: Anna Wennerström Art Director: Lotta Mellgren, Annika Trangius Copywriter: Daniel Vaccino

ORF Humanitarian Broadcasting: Wheel Chair

	See full size 1000x707 px
Released:	October 2008
Avertiser:	ORF
Agency:	DEMNER/MERLICEK & BERGMANN
Country:	Austria
Tags:	Creative ads on bus shelters , Transparent billboard
Advertising agency: Demner, Merlicek & Bergmann (Vienna) Advertiser: ORF Humanitarian Broadcasting / Verein Licht ins Dunkel Creative director: Sebastian Kainz, Marc Wientzek Art Director: Marion Schlipfinger Copywriter: Alistair Thompson, Francesco Bestagno Designer: Florian Pfeifer, Marion Schlipfinger Media planner: Verena Tauzimsky Account Manager: Regina Fischer, Art Buying: Ilona Urikow, Production: Norbert Rabenseifner

Russian Newsweek: Broad-minded & detailed

	See full size 2616x3488 px
Released:	October 2008
Brand name:	NEWSWEEK MAGAZINE
Agency:	Ark Thompson Moscow
Country:	Russia
Category:	Publications & media
Tags:	Transparent billboard
Client: Axel Springer Russia (Русский Newsweek) Agency: «Ark Thompson»

Anti-Litter awareness: Rubbish

	See full size 1200x1746 px
Released:	September 2008
Brand name:	ANTI-LITTER CAMPAIGN
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Public awareness messages
Tags:	Creative ads on bus shelters , Creative outdoor , Transparent billboard , Creativity , Best of the month
Everyday the rubbished found around the bus shelters was picked up and placed inside the bus shelter. Advertiser: The Heart of the City Agency: Colenso BBDO, Auckland Executive Creative Director: Nick Worthington Creative Director: Steve Cochran Deputy Creative Director: Karl W. Fleet Creative: Simone Louis, Bradley Averill Account service Tash Stichbury

Preserve Planet: Monkey

	See full size 942x1200 px
Released:	November 2007
Brand name:	Preserve Planet
Agency:	DDB COSTA RICA
Country:	COSTA RICA
Category:	Public awareness messages
Tags:	Someone inside billboard , Social Advertising , Creative outdoor , Transparent billboard , Work
If you love animals keep them wild. PreservePlanet.org Avertising Agency: DDB, Costa Rica Creative Director: Manuel Travisany Art Directors: Manuel Travisany, Juan José Ulate Copywriter: Manuel Travisany Illustrator: Carlos Redondo Additional credits: EUCOR, Alex Zuñiga, Johnny Gamboa

Preserve Planet: Pizote

	See full size 942x1200 px
Released:	November 2007
Brand name:	Preserve Planet
Agency:	DDB COSTA RICA
Country:	COSTA RICA
Category:	Public awareness messages
Tags:	Someone inside billboard , Social Advertising , Creative outdoor , Transparent billboard , Work
If you love animals keep them wild. PreservePlanet.org Avertising Agency: DDB, Costa Rica Creative Director: Manuel Travisany Art Directors: Manuel Travisany, Juan José Ulate Copywriter: Manuel Travisany Illustrator: Carlos Redondo Additional credits: EUCOR, Alex Zuñiga, Johnny Gamboa

Kaiser Permanente: Dip

	See full size 574x767 px
Released:	August 2007
Avertiser:	KAISER PERMANENTE
Agency:	CAMPBELL-EWALD
Country:	USA
Category:	Investment, insurance & property development
Tags:	Creative review , Creative ads on bus shelters , Creative outdoor , Mastering of the ambient space in outdoor advertising , Transparent billboard
Description / Synopsis Reposition the brand and change negative perceptions and declining enrollment of Kaiser Permanente non-members Objectives Reposition the brand Increase enrollment Unify messaging among internal departments of company to align to brand essence Philosophy/Solution Insight from research indicated that consumers are suspicious and cynical about their health and managed care. By connecting with consumers on an emotional level we needed to reinvent the language, champion a cause and redefine the system. We positioned Kaiser as a “health advocate,” putting the patient first empowering them to live a happier, healthier life – in other words “To Thrive”. The integrated campaign, from broccoli tags in grocery stores to TV spots, all embraced the “health advocate” strategic platform and talked to people in a completely new way about their health. Results Consideration to join has increased significantly since the campaign was launched. Image attributes increased dramatically. The “Thrive” positioning galvanized the entire organization. Title: "Dip" Agency: Campbell-Ewald City: Warren Advertiser: Kaiser Permanente Brand Name: Kaiser Permanente Country: United States Tagline: thrive

AMNESTY INTERNATIONAL - SOMALIA-GENEVE

	See full size 398x600 px
Released:	June 2007
Avertiser:	AMNESTY INTERNATIONAL
Brand name:	Cannes Lions 2007
Agency:	Walker
Country:	Switzerland
Category:	Cannes 2007 Outdoor Gold
Awards:	Cannes Lions 2007 Outdoor Gold , ONE SHOW 2007 , ONE SHOW 2007 Silver
Tags:	Transparent billboard
Type Of Entry: PRODUCT & SERVICE Category: Fundraising & Appeals Title: SOMALIA-GENEVE Advertiser/Client: AMNESTY INTERNATIONAL Product/Service: HUMAN RIGHTS ORGANISATION Advertising Agency, City: WALKER, Zurich Country: SWITZERLAND Advertising Agency, City: WALKER, Zurich Country: SWITZERLAND Executive Creative Director: Pius Walker Copywriter: Pius Walker Art Director: Marianne Friedli Photographer: Federico Naef Illustrator: Florian Frцhlich/Carolina Gurtner Account Supervisor: Hans Beer Advertiser's Supervisor: Daniel Meienberger

AMNESTY INTERNATIONAL - ABU GHRAIB-LUGANO

	See full size 424x600 px
Released:	June 2007
Avertiser:	AMNESTY INTERNATIONAL
Brand name:	Cannes Lions 2007
Agency:	Walker
Country:	Switzerland
Category:	Cannes 2007 Outdoor Gold
Awards:	Cannes Lions 2007 Outdoor Gold
Tags:	Transparent billboard
Type Of Entry: PRODUCT & SERVICE Category: Fundraising & Appeals Title: ABU GHRAIB-LUGANO Advertiser/Client: AMNESTY INTERNATIONAL Product/Service: HUMAN RIGHTS ORGANISATION Advertising Agency, City: WALKER, Zurich Country: SWITZERLAND Advertising Agency, City: WALKER, Zurich Country: SWITZERLAND Executive Creative Director: Pius Walker Copywriter: Pius Walker Art Director: Marianne Friedli Photographer: Federico Naef Illustrator: Florian Frцhlich/Carolina Gurtner Account Supervisor: Hans Beer Advertiser's Supervisor: Daniel Meienberger

AMNESTY INTERNATIONAL - GAZA-ZURICH

	See full size 420x600 px
Released:	June 2007
Avertiser:	AMNESTY INTERNATIONAL
Brand name:	Cannes Lions 2007
Country:	Switzerland
Category:	Public awareness messages Cannes 2007 Outdoor Gold
Awards:	Cannes Lions 2007 Outdoor Gold , ONE SHOW 2007 , ONE SHOW 2007 Silver
Tags:	Transparent billboard , Creative review , Amnesty International noted ads , Social Advertising
Type Of Entry: PRODUCT & SERVICE Category: Fundraising & Appeals Title: GAZA-ZURICH Advertiser/Client: AMNESTY INTERNATIONAL Product/Service: HUMAN RIGHTS ORGANISATION Advertising Agency, City: WALKER, Zurich Country: SWITZERLAND Advertising Agency, City: WALKER, Zurich Country: SWITZERLAND Executive Creative Director: Pius Walker Copywriter: Pius Walker Art Director: Marianne Friedli Photographer: Federico Naef Illustrator: Florian Frцhlich/Carolina Gurtner Account Supervisor: Hans Beer Advertiser's Supervisor: Daniel Meienberger

Red Cross Bay Area 2

	See full size 900x675 px
Released:	March 2007
Awards:	London International Awards 2007 , London Awards 2007 Outdoor Billboards Silver
Tags:	outdoor , Award show winner , Creative outdoor , Creative review , Visual effects in outdoor ads , Transparent billboard
Client: Red Cross Bay Area Advertising Agency: Publicis & Hal Riney, San Francisco Executive Creative Director: Jon Soto Creative Directors: Dominic Goldman/Mark Sweeney Copywriter: Mark Sweeney Art Director: Dominic Goldman Photographer: Matthew Welch Illustrator: Rosana Mojica

Red Cross Bay Area 1

	See full size 900x675 px
Released:	March 2007
Avertiser:	RED CROSS
Agency:	PUBLICIS & HAL RINEY
Country:	USA
Category:	Public health & safety
Awards:	London International Awards 2007 , London Awards 2007 Outdoor Billboards Silver
Tags:	outdoor , Award show winner , Creative outdoor , Creative review , Visual effects in outdoor ads , Transparent billboard
Client: Red Cross Bay Area Advertising Agency: Publicis & Hal Riney, San Francisco Executive Creative Director: Jon Soto Creative Directors: Dominic Goldman/Mark Sweeney Copywriter: Mark Sweeney Art Director: Dominic Goldman Photographer: Matthew Welch Illustrator: Rosana Mojica

3M Secutity Glass: Money

	See full size 800x600 px
Released:	August 2005
Avertiser:	3M
Agency:	RETHINK
Country:	Canada
Tags:	Creative ads on bus shelters , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Transparent billboard
Scotchshield glass

NOTHING TO HIDE/BUS SHELTER

	See full size 428x600 px
Released:	September 2004
Avertiser:	HJ HEINZ
Brand name:	TOMATO KETCHUP
Agency:	BATES RED CELL
Country:	Sweden
Tags:	Creative review , Steps of Heinz ad history , Creative ads on bus shelters , Transparent billboard
Creators Copywriter: Art Director: Account Supervisor: Lars Andersson Advertiser Supervisor: Martin Borg Creative Director: Photographer: Henrik Bonnevier Typographer: Illustrator: Advertising Agency: BATES RED CELL Creative Team: Per Welinder,Christian Callert,Lars-Erik Carlson Other:

«« Kids have nothing to do

Transparent billboard

Beethoven »»