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Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result. Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first. We think the truth can only ever be told by the creative teams involved... |
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Credits:
GMG Radio is to launch its biggest-ever ad campaign with a multimillion-pound TV push featuring "sleeve facing", where listeners take shots of old record album sleeves covering parts of their body, to promote the Smooth Radio network. Tagline: "Lose yourself in Smooth Radio". |
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