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Ads Archive / AdMirror / Visual headache

Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.

Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.

We think the truth can only ever be told by the creative teams involved...

«« Sticker on the vehicle's back side

Visual headache

Marilyn Monroe »»

Dolormin: Indescribable

Stills from video click to enlarge

Released:	January 2009
Avertiser:	McNEIL
Brand name:	Dolormin
Agency:	KNSK
Country:	Germany
Category:	Toiletries & pharmaceuticals
Tags:	Catchy pain relief ads , Visual headache

View online or Download (original resolution) (5.4 MB in .mov)

Credits:

Advertised brand: Dolormin
Advert title(s): Indescribable
Translation of headline to English: For pain you barely can describe.

Advertising Agency (Name, City, Country): KNSK, Hamburg, Germany

Client: McNeill Pharma

Agency website: http://www.knsk.de
Creative Director: Kay Eichner, Tim Krink
Art Director: Jan Richter
Illustrator: Jan Richter, Thomas Volkmann, Malte Sarnes
Production Company: Deli Pictures
Director: Jan Richter
Executive Producers: Sebastian Hellge, Michael Reissinger
Animation: Thomas Volkmann, Malte Sarnes

Treo painkiller: Birds

Stills from video click to enlarge

Released:	December 2008
Avertiser:	TREO
Brand name:	TREO PAINKILLER
Agency:	GARBERGS
Country:	Sweden
Tags:	Catchy pain relief ads , Visual headache

View online or Download (original resolution) (8.7 MB in .mov)

Credits:

Title: Birds
Product: Treo
Client Company: McNeil
Creative Agency: Garbergs, Stockholm
Art Director: Lotta Mårlind
Copywriter: Sandra Beijer, Henning Wijkmark
Producer: Simon Hernadi

Production Company: St Paul Film, Stockholm
Director: Brian Lee Hughes
Producer: Mattias Bengtsson
Director of Photography: Hoyte Van Hoytema
Set Design: Niklas Lund
Editor: Joakim Pietras
Visual Effects Company: Fido Film, Stockholm
Music: Extreme Music, Honeymoon.
Sound Design: Tobias Norman, Redpipe, Stockholm

Some words from St Paul Film director Brian Lee Hughes on "Birds":

TREO is a fast-acting headache effervescent tablet tube. Basically, Treo provides fast relief from headaches, namely those brought on by the stress of meeting a young lover's parents. For me it was a brilliant opportunity to corrupt absolute perfect innocence and to deconstruct Disney whilst serving the actually amazing brand Treo. We all agreed to aim for a 50's sentimentality and then to use that benign bliss for leverage when we wanted to make our point. The birds were a pure mix of classic Walt and Looney and were created by the Swede geniuses at Fido.

I actually had migraines throughout the shoot. And the Mom in the spot is singer Lykke Li's actual mom and the young man is Blake Ritson who just broke out in Rockandrolla. And that kiss on screen was their first... sweet.

Bayer Aspirin: Nails

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Released:	February 2008
Avertiser:	BAYER
Brand name:	ASPIRIN BAYER
Agency:	BBDO DUSSELDORF
Country:	Germany
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Work , Visual headache , Award show winner
Advertising Agency: BBDO, Düsseldorf, Germany Creative Directors: Toygar Bazarkaya, Ralf Zillingen, Marie-Theres Schwingeler Art Director: Christian Steuler Copywriter: Kenny Blumenschein Illustrator: Christian Steuler Photographer: Michael Dunloop

Bayer Aspirin: Fire

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Released:	February 2008
Avertiser:	BAYER
Brand name:	ASPIRIN BAYER
Agency:	BBDO DUSSELDORF
Country:	Germany
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Work , Visual headache
Advertising Agency: BBDO, Düsseldorf, Germany Creative Directors: Toygar Bazarkaya, Ralf Zillingen, Marie-Theres Schwingeler Art Director: Christian Steuler Copywriter: Kenny Blumenschein Illustrator: Christian Steuler Photographer: Michael Dunloop

Bayer Aspirin: Dynamite

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Released:	February 2008
Avertiser:	BAYER
Brand name:	ASPIRIN BAYER
Agency:	BBDO DUSSELDORF
Country:	Germany
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Work , Visual headache
Advertising Agency: BBDO, Düsseldorf, Germany Creative Directors: Toygar Bazarkaya, Ralf Zillingen, Marie-Theres Schwingeler Art Director: Christian Steuler Copywriter: Kenny Blumenschein Illustrator: Christian Steuler Photographer: Michael Dunloop

Veleda: Jackhammer

$Prints, Outdoor, Ads Veleda: Jackhammer, Veleda, TBWA\,$

	See full size 1113x784 px
Released:	August 2007
Avertiser:	LOERIE AWARDS
Brand name:	Veleda
Agency:	TBWA\
Country:	South Africa
Awards:	Loerie Awards 2007 Magazine Silver
Tags:	Creative review , Work , Prints , Award show winner , Loerie Awards 2007 , Creative outdoor , Medicine and Pharmaceuticals , Visual headache
Award Silver Title Jackhammer, Dog, Devil Agency TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd Client Weleda Bettaway Show Advertising Sector Toiletries/Pharmaceuticals Credits Art Director Brent Singer Writer Festus Masekwameng Creative Director Lapeace Kakaza Illustrator Retoucher: Rob Frew Photographer Gerard Turnley Executive Creative Director Damon Stapleton

Veleda: Devils

$Prints, Outdoor, Ads Veleda: Devils, Veleda, TBWA\,$

	See full size 1109x782 px
Released:	August 2007
Avertiser:	LOERIE AWARDS
Brand name:	Veleda
Agency:	TBWA\
Country:	South Africa
Awards:	Loerie Awards 2007 Magazine Silver
Tags:	Creative review , Work , Prints , Award show winner , Loerie Awards 2007 , Creative outdoor , Medicine and Pharmaceuticals , Visual headache
Award Silver Title Jackhammer, Dog, Devil Agency TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd Client Weleda Bettaway Show Advertising Sector Toiletries/Pharmaceuticals Credits Art Director Brent Singer Writer Festus Masekwameng Creative Director Lapeace Kakaza Illustrator Retoucher: Rob Frew Photographer Gerard Turnley Executive Creative Director Damon Stapleton

Veleda: Dogs

$Prints, Outdoor, Ads Veleda: Dogs, Veleda, TBWA\,$

	See full size 1181x856 px
Released:	August 2007
Avertiser:	LOERIE AWARDS
Brand name:	Veleda
Agency:	TBWA\
Country:	South Africa
Awards:	Loerie Awards 2007 Magazine Silver
Tags:	Creative review , Work , Prints , Award show winner , Loerie Awards 2007 , Creative outdoor , Medicine and Pharmaceuticals , Visual headache
Award Silver Title Jackhammer, Dog, Devil Agency TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd Client Weleda Bettaway Show Advertising Sector Toiletries/Pharmaceuticals Credits Art Director Brent Singer Writer Festus Masekwameng Creative Director Lapeace Kakaza Illustrator Retoucher: Rob Frew Photographer Gerard Turnley Executive Creative Director Damon Stapleton

Fenbid Scary Woman

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Released:	July 2007
Brand name:	Fenbid
Agency:	Assyria Advertising
Country:	China
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Pharmaceuticals , Creative review , Creative selection of ads from China , Visual headache , Work , Medicine and Pharmaceuticals
AGENCY: Assyria Advertising, Beijing, China CREATIVE DIRECTOR: Wendy Wang,Chen Lei,Tom Li ART DIRECTOR: Chen Lei,Tom Li COPYWRITER: Wendy Wang

Fenbid Scary Man

	See full size 800x533 px
Released:	July 2007
Brand name:	Fenbid
Agency:	Assyria Advertising
Country:	China
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Pharmaceuticals , Medicine and Pharmaceuticals , Creative review , Creative selection of ads from China , Visual headache , Work
AGENCY: Assyria Advertising, Beijing, China CREATIVE DIRECTOR: Wendy Wang,Chen Lei,Tom Li ART DIRECTOR: Chen Lei,Tom Li COPYWRITER: Wendy Wang

BOLTS

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Released:	November 1998
Avertiser:	PFIZER
Brand name:	MIGRALEVE
Agency:	M&C SAATCHI
Country:	United Kingdom
Tags:	Visual headache
Creators Copywriter: KEITH BICKEL Art Director: CARLOS Account Supervisor: ROB FORSHAW Advertiser Supervisor: BARBARA HODGSON Creative Director: JAMES LOWTHER Photographer: ANTHONY ARTIAGA Typographer: Illustrator: Advertising Agency: Creative Team: Other:

EXPLODING HEAD

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Released:	November 1998
Avertiser:	PFIZER
Brand name:	MIGRALEVE
Agency:	M&C SAATCHI
Country:	United Kingdom
Category:	Toiletries & pharmaceuticals
Tags:	Visual headache
Creators Copywriter: KEITH BICKEL Art Director: CARLOS Account Supervisor: ROB FORSHAW Advertiser Supervisor: BARBARA HODGSON Creative Director: SIMON DICKETTS Photographer: ANTHONY ARTIAGA Typographer: Illustrator: Advertising Agency: Creative Team: Other:

«« Sticker on the vehicle's back side

Visual headache

Marilyn Monroe »»