Audiodescription Foundation: "Art Never Seen" Ambient Advert by DDB Warszawa

Product and services category:
Audiodescription Foundation - charity helping the blind to participate in art.
Registrant:
DDB WARSZAWA SP. Z O.O.
Country:
POLAND
Brand name:
Audiodescription Foundation - charity helping the blind to participate in art.
Advertiser:
Audiodescription Foundation - charity helping the blind to participate in art.
Advertising agency, city:
DDB Warsaw, Warsaw
Art director:
Magdalena Drozdowska
Copywriter:
Mateusz Ksiazek
Creative director:
Zuzanna Duchniewska, Maciej Waligora
Project manager:
Kasia Seyfried, Natalia Wolska, Marta Macke

Other credits:
Marta Kolakowska - Leto Gallery, Barbara Szymanska - Audiodescription foundation


Creative idea explanation:
Audio description is a special narrative technique - the only way blind people can participate in art. But only few Polish museums provide audio descriptions. Our brief was to make the public and museums aware of audio descriptions.We organized a charity exhibition and auction "Art Never Seen". But instead of showing original artworks we exhibited headphones and players with recorded audio descriptions of the works. Gallery visitors could see the art using only ears and imagination. Exactly as blind people do.Then we put the works up for auction. Bidders could see the original artworks only after the event.