Mercedes-benz Sl-class: "The SL Sting (Case Study)" Ambient Advert by Razorfish

Media: Ambient
Geo: Spain
Category: Automotive
Agency: Razorfish
Brand: Mercedes
The new Mercedes SL arrives at Spain. Well, it arrives with a fleet of 200 units. It's an exclusive model, one of those that only a few will have the chance to try it. How can we make brand lovers live the experience of driving it? We took 3 to reach them all.
Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creatives: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano