World Design Capital 2012 Helsinki wanted to make those not naturally interested in design aware that design is anything that makes things work better, that design is all around us every day, that design affects us all and that you can have an effect on it by sharing ideas on how to make things work better with the World Design Capital mobile application.
At the core of the marketing communication is a movable café with design (tables, chairs, music and spoken service) anybody can remotely control on the web in real-time. All of the different elements of the campaign (PR, tv, print, outdoor and banners) directed people to the café while also communicating the chosen messages.
Kauko "Remotely Controlled Design Café"
Entrant: hasan & partners, Helsinki
Agency: hasan & partners; Perfect Fools
Creative Director(s): Eka Ruola @ hasan & partners; Tony Hogqvist @ Perfect Fools
Copywriter(s): Mick Scheinin
Art Director(s): Bruno Ribeiro @ hasan & partners; Martin Samuelson @ Perfect Fools
Agency Producer(s): Sivi Uitto, Tamer Mohsen @ hasan & partners; Carlos Naude @ Perfect Fools
Production Company: Perfect Fools
Director(s): Bjorn Kummeneje @ Perfect Fools
Music Company: Erik Wikholm @ Perfect Fools
hasan & partners -
Account Director: Barbara Sorsa
Srategist: Tobias Wacker
Art Assistant: Minna Lairi
Perfect Fools -
Account Lead: Fredrik Heghammar
Creative Lead: Magnus Ericsson
Technical Lead: Bjorn Uppeke
Designer: Viktor Watterback
Programmer(s): Paula Kreuger, Martin Torhage
Film: Martin Hammarberg
Photo Edition: Karl Nord
Co. Producer: Patrick Sundberg, Espen Brekkebraten/TWOFATBOYS
The Ambient Advert titled Kauko remotely controlled design café was done by Perfect Fools advertising agency for product: World Design Capital Helsinki 2012 (brand: World Design Capital Helsinki) in Finland. It was released in the Feb 2012.