Type of Entry: Corporate or Brand Identity
Category: Corporate Identity Schemes - Large scale
Title: HAVAIANAS IDENTITY
Advertiser/Client: SÃO PAULO ALPARGATAS
Product/Service: HAVAIANAS FOOTWEAR
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Design/Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Name Company Position
Marcello Serpa Almapbbdo Executive Creative Director
Marcus Sulzbacher Almapbbdo Creative Director
Marcello Serpa Almapbbdo Creative Director
Marcos Kotlhar Almapbbdo Art Director
Marcello Serpa Almapbbdo Art Director
Bruno Prosperi Almapbbdo Art Director
Danilo Siqueira Almapbbdo Art Director
Sergio Mugnaini Almapbbdo Art Director
Danilo Boer Almapbbdo Art Director
Adhemas Batista Almapbbdo Art Director
João Lineu Almapbbdo Art Director
Renato Fernandez Almapbbdo Art Director
Marcus Sulzbacher Almapbbdo Art Director
José Roberto Bezerra Almapbbdo Typographer
The major diversity of pieces, including or not the places where they were published, has a unique image which valorizes the product and builds a colourful, fun, and simple universe that has become the brand's owner.
Describe the brief from the client:
The challenge was to create a new and big campaign, which would put all that Havaianas has got of the best products together, to cause a positive impression in its consumers.
Description of how you arrived at the final design:
This is a set of jobs that were executed in the last 12 months to the brand Havaianas, which has resulted in this Design Case. They are executions in different ways and medias that were exposed in Europe, USA and especially in Brazil.
Indication of how successful the outcome was in the market:
The success is proved by the high measure of relationship of the brand with its consumer, making the product be not only a rubber sandal to be a part of Havaianas. It's a symbol of the Brazilian spirit, which is translated from Havaianas through its colourful, simplicity, optimism, happiness and good mood.
The Ambient Advert titled Havaianas Identity was done by ALMAPBBDO advertising agency for brand: Havaianas in Brazil. It was released in the Jun 2009.