Jung von Matt/Elbe designed special bowling balls together with famous spraygun artist Oliver Paass that look like cut-off heads.
For more than three weeks he made detailed 360° layouts that were sprayed on standard bowling balls.
In several German bowling alleys we swapped the standard balls for these special ones. Additional black balls referred to the German horror TV channel No.1:
13th STREET – Scream your head off!
Advertising Agency: Jung von Matt/Elbe
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau
Art Directors: Damjan Pita, Nicolas Schmidt-Fitzner
Graphic Designer: Christoph Mäder
Copywriters: Henning Robert, Jan-Hendrik Scholz
Editor: Sebastian Pietta
Artist: Oliver Paaß
The Ambient Advert titled Bowlingheads was done by Jung Von Matt/elbe Gmbh advertising agency for product: 13th Street (brand: 13eme Rue (13th Street)) in Germany. It was released in the Aug 2011.