Wordsworth Books: "Between Places" Ambient Advert by Saatchi & Saatchi Cape Town

Category: Other
Brand: Wordsworth Books
Agency: Saatchi & Saatchi, Cape Town
Country: South Africa
Saatchi & Saatchi Cape Town developed an in-store promotion for Wordsworth Books to demonstrate the storeâs closing down sale and being âBetween Places.â Coinciding with the closing down of Wordsworth Books at the V&A Waterfront, the store needed something to help notify customers of the move and direct customers to the locations of the other stores in the area. To save the customers from literary limbo, Saatchi & Saatchi created a bookmark styled in the iconic Google maps icon and placed them in all remaining books during the storeâs closing down sale. Each of the bookmarks gave the customers the directions and exact coordinates of the nearest Wordsworth Books stores in Gardens Centre and St. Johnâs Square (Piazza) in Cape Town.
Category: Other
URL: http://www.saatchi.co.za
Client: Wordsworth Books
Agency: Saatchi & Saatchi, Cape Town
Country: South Africa
Creative Director: Sammy-Jane Every
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Account Director: Graham Cruikshanks