"Sol Comments" Ambient Advert for Scandinavia Online by Mediafront Oslo

Name	Position	Company
Christian Aune	Art Director	MediaFront
Marc Garcia	Flash Programmer	MediaFront
Terje Wollmann	Account Manager	MediaFront
Pеl H. Dobloug	Copywriter	MediaFront

The aim of the campaign is to create attention and generate interest in the new SOL website, one of Norway's largest news/info/entertainment portals. The communication needed to be solidly rooted in SOL's personality and the product sol.no - SOL guides you and keeps you updated with a friendly smile. Separate from the competition, standing out from the crowd and taking advantage of the internet's capabilities were important criteria in the concept development phase Concept: Banner space ads used as outlet for commentary on news and articles related to content on SOL.no Target Audience All internet users