Toyota Tacoma Truck: "TRUCK SUMMONER" Ambient Advert by Saatchi & Saatchi

http://tmspreview.com/trucksummoner/
Type Of Entry: Viral Advertising
Title: TRUCK SUMMONER
Advertiser/Client: TOYOTA MOTOR SALES U.S.A.
Product/Service: TOYOTA TACOMA
Advertising Agency: SAATCHI & SAATCHI LA
Country: USA
Advertising/Web Design Agency: SAATCHI & SAATCHI LA
Country: USA
Credit Details:
Name
Position
Company
Harvey Marco
Executive Creative Director
Saatchi & Saatchi LA
Steve Chavez
Creative Director
Saatchi & Saatchi LA
Greg Farley
Copywriter
Saatchi & Saatchi LA
Dino Spadavecchia
Associate Creative Director/Art Director
Saatchi & Saatchi LA
Maristella Marinkovic
Account Executive
Saatchi & Saatchi LA
Jennifer Pearse
Senior Producer
Saatchi & Saatchi LA
Ed Chapman
Producer
Hydraulx

Blizzard Entertainment
Damian Stevens
Director of Integrated/Multimedia
Saatchi & Saatchi LA
Synopsis: The World of Warcraft is hugely popular, with over 10 million players worldwide. Its players are active in the larger online community as well. Knowing this, we created a video and posted it on YouTube, gaining over a million hits in the first weekend. We kept the content authentic and funny, and avoided marketing clichйs by leaving it unbranded. The descriptors and tags were targeted but appropriately youthful and vague. The result is reaching 4 million hits, countless re-postings and several hundred blogs and sites discussing and writing about the Truck Summoner.