"Adopt" Ambient Advert for Sci Fi by BETC Euro Rscg

In January the science-fiction channel Sci Fi launched a humanitarian mission to find 10 extraterrestrial children abandoned all over France. Until February 8th, only nine of them had been found. Which meant that there was still one alien missing. On 14 February, the 'Adopt Sci Fi' site unveiled a film, showing the tragic abandoning on Earth of the last alien child named Sci Fi. Housed in an orphanage, Sci Fi is shunned by the other human orphans. Appealing to the collective emotion of society, the film sends out a distress call: Open your heart to science fiction, ADOPT Sci Fi

Product : Sci Fi
Agency : BETC EURO RSCG 4D
Creative Director: Stéphane XIBERRAS
Art Director: Benjamin Le Breton
Copywriter: Arnaud Assouline
Agency Producer: Isabelle Menard
Director : Reynald Gresset
Prod. Co. : Quad Productions, Paris
Country : France
Other Credits : Web Creative Director: Valérie Lévy-Harrar
Web Art Director: Benjamin Le Breton, Nicolas Casanova Web Copywriter: Arnaud Assouline, Guillaume Boulay
Client :
François Roux - CEO NBC Universal Global Networks EMEA
Valérie Chebassier –Marketing Director
Maguelone Aribaud –Marketing Manager
Mélanie David –Sci Fi Brand Manager
Fanta Sarr – Communications Manage
Cécile Gélineau – Sci Fi Press Relations
Ludivine Lucas – Sci Fi Press Relations
Paméla Deneuville – Sci Fi Press Relations