Klm Airlines: "Personal Space Experiment" Ambient Advert by DDB Amsterdam

KLM introduces their new and improved Europe Business Class. The most important new asset is ‘personal space’. To prove the human need for this personal space KLM conducted a social experiment. Using candid camera.

Advertising Agency: DDB (RAPP) Amsterdam, The Netherlands
Creative Directors: Robin Pas, Alfred Petrie
Art Director: Joost van Middelaar
Copywriter: Sander van de Vlasakker
Published: February 2011