Adidas: "Richie McCaw Papier Mache" Ambient Advert by Whybin\tbwa

Advertiser ADIDAS/NZRU
Product ADIDAS/NEW ZEALAND RUGBY UNION
Entrant WHYBIN\TBWA Auckland, NEW ZEALAND
Type of Entry: Other Film Content
Category: Internet Film
Title: GIVE YOUR ALL - PAPIER MACHE
Advertiser/Client: ADIDAS/NZRU
Product/Service: ADIDAS/NEW ZEALAND RUGBY UNION
Entrant Company: WHYBIN\TBWA Auckland, NEW ZEALAND
Advertising Agency: WHYBIN\TBWA Auckland, NEW ZEALAND
Creative Credits
Production Company: WHYBIN\TBWA Auckland, NEW ZEALAND
Name Position
Andy Blood Executive Creative Director
Guy Roberts/Corey Chalmers Creative Director
Chris Childerhouse/Corey Chalmers Copywriter
Carl Lough/Guy Roberts Art Director
Marg Slater Agency Producer
Samantha Macaulay/Blake Crosbie Account Manager
Editor: Alex O'shaughnessy Other Credits
Brief Explanation:
With only a year to the Rugby World Cup, we concentrated on building grass roots support for the team, knowing full well that when the fans give their all, the All Blacks are more likely to give their all too. We shot candid footage of the All Blacks surprising real fans in the most unlikely of places: knocking on doors in Taranaki, dropping in on a ladies knitting group in Dunedin, and paying a surprise visit to a Northland primary School, all of which were shared on facebook to the delight of our half a million fans.