Alice in Wonderland: "BIG ALICE" Ambient Advert by AUGE HEADQUARTER Milan

Type of Entry: Ambient
Category: Special Build
Title: BIG ALICE
Advertiser/Client: WALT DISNEY STUDIOS MOTION PICTURES, ITALIA
Product/Service: ALICE IN WONDERLAND 3D MOVIE
Entrant Company: AUGE HEADQUARTER Milan, ITALY
Advertising Agency: AUGE HEADQUARTER Milan, ITALY
Chief Creative Officer: Giorgio Natale Federica Ariagno
Executive Creative Director: Federica Ariagno Giorgio Natale
Creative Director: Federica Ariagno Giorgio Natale
Art Director: Davide Mosconi
Copywriter: Niccolò Bossi/Anita Rocca
Account Manager: Arianna Federici Qmi
Account Supervisor: Marianna Bennici Qmi
Description of Ambient execution:
To launch the 'Alice in Wonderland' 3D movie, a huge round top-window in Parco Leonardo's Mall (Rome) was covered up by a special poster representing the famous Alice in Wonderland's scene. Dimensions did the rest: people walking under the installation felt small and surprised.
The installation was PERFECTLY INTEGRATED using the architectural characteristic of the building.