Type of Entry: Ambient
Category: Special Build
Title: BIG ALICE
Advertiser/Client: WALT DISNEY STUDIOS MOTION PICTURES, ITALIA
Product/Service: ALICE IN WONDERLAND 3D MOVIE
Entrant Company: AUGE HEADQUARTER Milan, ITALY
Advertising Agency: AUGE HEADQUARTER Milan, ITALY
Chief Creative Officer: Giorgio Natale Federica Ariagno
Executive Creative Director: Federica Ariagno Giorgio Natale
Creative Director: Federica Ariagno Giorgio Natale
Art Director: Davide Mosconi
Copywriter: Niccolò Bossi/Anita Rocca
Account Manager: Arianna Federici Qmi
Account Supervisor: Marianna Bennici Qmi
Description of Ambient execution:
To launch the 'Alice in Wonderland' 3D movie, a huge round top-window in Parco Leonardo's Mall (Rome) was covered up by a special poster representing the famous Alice in Wonderland's scene. Dimensions did the rest: people walking under the installation felt small and surprised.
The installation was PERFECTLY INTEGRATED using the architectural characteristic of the building.
The Ambient Advert titled BIG ALICE was done by AUGE HEADQUARTER Milan advertising agency for product: Alice in Wonderland (brand: Walt Disney) in Italy. It was released in the Jun 2011.