Amnesty International: "Chop pencils" Ambient Advert by Saatchi & Saatchi, New York

To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions. Saatchi & Saatchi, New York placed chopsticks that are actually pencils at Chinese restaurants encouraging people to write to the Chinese government rejecting torture. Copy on package:1. Tuck under thumb and hold tightly
2. Write the Chinese government to help end torture. 3. Donât let human rights violations by the Chinese government give China a bad name. 4. Take further action at amnesty.org/china [tentative URL]
Client: Amnesty International
Agency: Saatchi & Saatchi New York
Date Uploaded: 2010-12-17
Creative Director: Josh Rubin
Creative Director: Jason Musante
Art Director: michael arguello
Copywriter: Bassam Tariq
Country: United States of America