Ride A Book was an activation done to promote the book "Around the Fort in 80 Lives' by Juliet Coombe during the Galle Literary Festival, an annual event in Sri Lanka attracting approx. 5000 writers & readers from all over the world. We placed large page numbers around the area, to let visitors feel they were inside a book. On the day of the event, they were taken from page number to page number in a train of three wheelers. Each page in the book told the location's story.
Advertising Agency: Leo Burnett, Sri Lanka
Agency Account Director: Marsh Dodanwela
Chief Creative Officer: Joono Simon
Executive Creative Director: Joono Simon
Creative Director: Joono Simon
Associate Creative Director: Joono Simon
Copywriters: Ashan Bandaranayake, Eraj Wirasinha, Aman Ashraff, Sam Weerawardene
Art Director: Lalith Karunatilaka
Graphic Designer: Shift Solutions
Photographer: Saaliya Thilekerathne
The Ambient Advert titled Ride A Book was done by Leo Burnett, Sri Lanka advertising agency for product: Around the Fort in 80 Lives (brand: Serendipity Publications) in Sri Lanka. It was released in the Jul 2011.