Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: THE BICYCLE CAP
Advertiser/Client: PESETA
Product/Service: BICYCLE ACCESSORIES
Entrant Company: LEO BURNETT IBERIA Madrid, SPAIN
Advertising Agency: LEO BURNETT IBERIA Madrid, SPAIN
Executive Creative Director: Chacho Puebla
Creative Director: Juan Sevilla/Juan Christmann
Art Director: Juan Sevilla/Dani Saenz/Paco Lopez/Mico Toledo
Copywriter: Juan Christmann
Illustrator: Mico Toledo
Photographer: Raquel Bañón/Miguel Angel Duo
Typographer: Mico Toledo
Other Credits: Andres Arregui/Zipi Aguilar/Jaime Sevilla/Laura Martinez Del Pozo/Tura
Description of Ambient execution:
A special showcase that was the stage for this love story.
peSeta is a small textile company in Madrid who got a call from a big museum in New York City.
the museum wanted peSeta to design something within the world of bicycles to sell in their gift shop
But instead of just thinking of a product we created a work of art as well
The Bicycle Cap. A 15 special edition classic bicycle caps
Made with love by an old sewing machine and a bicycle.
a exclusive product, a window display and a documentary film
that brought art and advertising together.
The Ambient Advert titled THE BICYCLE CAP was done by Leo Burnett Iberia advertising agency for product: Bicycle Accessories (brand: Peseta) in Spain. It was released in the Jun 2011.
Peseta: THE BICYCLE CAP
Promo, Case study