Channel 4 Tv Station: "Big 4" Ambient Advert by Freestate

17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.

Advertising Agency: Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight
Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing