17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.
Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight
Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing
The Ambient Advert titled Big 4 was done by Freestate advertising agency for product: Channel 4 Tv Station (brand: Channel 4) in United Kingdom. It was released in the Oct 2007.