Type of Entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Title: SUSHI TRAIN
Advertiser/Client: JAPAN EARTHQUAKE APPEAL
Product/Service: DONATION APPEAL
Entrant Company: JWT SYDNEY Sydney, AUSTRALIA
Advertising Agency: JWT SYDNEY Sydney, AUSTRALIA
Executive Creative Director: Angus Hennah/Mark Harricks
Art Director: John Lam
Copywriter: Jason Ross
Account Supervisor: Anne Gibson
Other Credits: Jesse Mcelroy - Cameraman/Editor/Senior Account Manager - John Kim
Description of Ambient execution:
We created special donation plates that were placed on the sushi trains. Different coloured plates were valued at different amounts, in line with the pricing of the standard sushi plates. Customers were invited to pick up the plates and pay their donation at the cashier, along with the rest of their bill. The proceeds were sent to the Red Cross Japan Fund.
The special donation plates were then piled up in the restaurant and they become a showpiece for the restaurant to encourage further donations. The plate stacks also symbolized the rebuilding of Japan.
The Ambient Advert titled SUSHI TRAIN was done by JWT Sydney advertising agency for product: Donation Appeal (brand: Japan Earthquake Appeal) in Australia. It was released in the Jun 2011.