TO promote Loctite Super Bonder’s glue power, we put a sticker that simulated a crack in a building with great visibility, implying that it was fixed by the product.
Advertising Agency: Peralta Straw Berry Frog, São Paulo, Brazil
Creative Directors: Alexandre Peralta, Sidney Araujo
Art Director: Marcelo Moura, Sidney Araujo
Copywriter: Guilherme Nesti
Published: April 2010
The Ambient Advert titled Glued Building was done by Peralta Straw Berry Frog advertising agency for product: Henkel Super Glue (brand: Super Bonder) in Brazil. It was released in the Jun 2010.