Type of Entry: Ambient
Category: Stunts & Live Advertising
Title: PEACE SHADOW PROJECT
Advertiser/Client: HIROSHIMA PEACE MEMORIAL MUSEUM
Product/Service: NUCLEAR WEAPONS AWARENESS
Entrant Company: HAKUHODO Tokyo, JAPAN
Advertising Agency: HAKUHODO Tokyo, JAPAN
Executive Creative Director: Tatsuo Miyajima
Creative Director: Tsubasa Oyagi
Art Director: Rikako Nagashima/Naonori Yago
Copywriter: Tsubasa Oyagi
Planner: Seiichi Ookura(Interactive Director)
Producer: Hideaki Hamatani(Tyo Inc)/Shoko Akutagawa(Free)/Erika Abiko(Free)
Photographer: Kenichi Muramatsu(Free)/Chimani Uematsu (Free)
Other Credits: Kampei Baba(Web Director/Bascule Inc)/Suguru Takeuchi(Film Director/Free)
Description of Ambient execution:
Peace Shadows of nuclear victims were exhibited where they were exposed. The past resided in the present city of Hiroshima as an impactful reminder of the tragedy as a trigger to wish for a world without nuclear weapons.
English Translation of Main Headlines:
Peace Shadows of nuclear victims were exhibited where they were exposed. The past resided in the present city of Hiroshima as an impactful reminder of the tragedy as a trigger to wish for a world without nuclear weapons.
The Ambient Advert titled PEACE SHADOW PROJECT was done by Hakuhodo Tokyo advertising agency for product: Nuclear Weapons Awareness (brand: Hiroshima Peace Memorial Museum) in Japan. It was released in the Jun 2011.
Ambient