Pantene makes a promise of strong hair. A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.
Advertising Agency: Grey Worldwide, Mumbai, India
The Ambient Advert titled Door Handle was done by Grey Worldwide (india) advertising agency for product: Pantene Shampoo (brand: Pantene) in India. It was released in the Apr 2009.