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Petition: "Burma" Ambient Advert by JWT

Brand name:	Human Rights Watch
Product:	Petition
Agency:	JWT Cigar Box Studios Inc
Country:	United States
Category:	Public awareness
Released:	June 2011
	Credits & Description: Type of Entry: Ambient Category: Stunts & Live Advertising Title: BURMA Advertiser/Client: HUMAN RIGHTS WATCH Product/Service: PETITION Entrant Company: JWT NEW YORK, USA Advertising Agency: JWT NEW YORK, USA Chief Creative Officer: Harvey Marco Executive Creative Director: Andrew Clarke Creative Director: Head Of Art: Aaron Padin/Director Of Photography: Izzy Levine Art Director: Roy Wisnu Copywriter: Chris Swift Account Manager: Lindsay Gash Producer: Paul Charbonnier/John Minze/Tadd Ryan Art Buyer: Elizabeth Corkery/Sara Levi Photographer: Izzy Levine/Bill Bramswig/Platon Other Credits: Director: Clair Grupp/Nick Scotting/Kit Liset/Project Manager: Elaine Barker/Jessie Hoyt Description of Ambient execution: A giant installation (7' x 18') was built at New York’s Grand Central Terminal. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the prisoners, and then use to pen to sign an on-site petition calling for their release. Due to it's success, the installation has since toured Prague and Brussels. The Ambient Advert titled Burma was done by JWT advertising agency for product: Petition (brand: Human Rights Watch) in United States. It was released in the Jun 2011. Show all credits