Type of Entry: Ambient
Category: Stunts & Live Advertising
Advertiser/Client: HUMAN RIGHTS WATCH
Entrant Company: JWT NEW YORK, USA
Advertising Agency: JWT NEW YORK, USA
Chief Creative Officer: Harvey Marco
Executive Creative Director: Andrew Clarke
Creative Director: Head Of Art: Aaron Padin/Director Of Photography: Izzy Levine
Art Director: Roy Wisnu
Copywriter: Chris Swift
Account Manager: Lindsay Gash
Producer: Paul Charbonnier/John Minze/Tadd Ryan
Art Buyer: Elizabeth Corkery/Sara Levi
Photographer: Izzy Levine/Bill Bramswig/Platon
Other Credits: Director: Clair Grupp/Nick Scotting/Kit Liset/Project Manager: Elaine Barker/Jessie Hoyt
Description of Ambient execution:
A giant installation (7' x 18') was built at New York’s Grand Central Terminal. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the prisoners, and then use to pen to sign an on-site petition calling for their release.
Due to it's success, the installation has since toured Prague and Brussels.
The Ambient Advert titled Burma was done by JWT advertising agency for product: Petition (brand: Human Rights Watch) in United States. It was released in the Jun 2011.