As part of its centennial year, IBM created a public exhibit in New York City. Over 30 different designs inspired people to attend the show. Prove that good design really can get people to think.
As part of its centennial IBM created a public exhibit in New York.
To get raise people awareness of the exhibit we took the Think slogan to the streets in a series of posters. Over 30 different designs were created from different designers and creative from all around the world. More than 35.000 people attended the exhibit.
Chief Creative Officer: Steve Simpson
WW Executive Creative Director, IBM: Susan Westre
Creative Director: Marcos Ribeiro, Jeff Curry, Sid Tomkins, Chris Van Oosterhout
Art Director: La Mosca , Carl DeTorres , Sebastian Onufszak , Mussashi Shintaku , Marcos Ribeiro , Micky Huang , Ramona Todoca , Johnny Budden, Renato Rozenberg
Ogilvy Copywriter: Sam Mazur, Marcos Ribeiro, Leandro Neves , Rafael Campos
The Ambient Advert titled IBM Think Exhibit was done by Ogilvy Brasil advertising agency for product: Public Exhibit (brand: IBM) in Brazil. It was released in the May 2012.