Life counts for much. Slow down.
Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.
Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko
The Ambient Advert titled The Count was done by Kaffeine advertising agency for product: Road Safety Programme (brand: Road Safety) in Ukraine. It was released in the Jan 2011.