Road Safety Programme: "The Count" Ambient Advert by Kaffeine

Life counts for much. Slow down.
Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.
Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko