Sea Life never lets you go
Every time it rains the octopus of Sea Life Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: “Sea Life laat je niet meer los” (Sea Life never lets you go). When the streets dry up the Raincampaign disappears again. In a surprising way the people in the streets are drawn to the wonderful world of Sea Life Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.
Advertising Agency: Fresh Green Ads, Amsterdam, The Netherlands
Creative Director: Bas Manders
Art Director: Honkie Chan
Published: April 2011
The Ambient Advert titled Raincampaign was done by Fresh Green Ads advertising agency for product: Sea Life Scheveningen (brand: Sealife) in Netherlands. It was released in the Feb 2011.