Society For The Prevention Of Cruelty To Animals: "Meet Porter. The World's First Driving Dog." Ambient Advert by Draftfcb New Zealand

Dogs this smart deserve a home.
Every year, the SPCA need to find homes for thousands of dogs just like Porter -- dogs who have been abused, abandoned, or just forgotten. Our dogs may be a motley bunch, but they're all smart and they're all lovable. So please don't forget about them. Adopt them.
To find out more about our #drivingdogs head to www.drivingdogs.co.nz or visit www.spca.org.nz today to adopt a dog.
In the latest campaign for the New Zealand arm of the Society for Prevention of Cruelty to Animals (SPCA), Draftfcb New Zealand has partnered with client MINI New Zealand to help promote dog adoptions, but not in the way you'd expect…
They are teaching three shelter dogs some remarkable new tricks, including HOW TO DRIVE. They are being taught how to successfully brake, shift gears, turn the steering wheel and accelerate up to speeds of 10kms in a modified MINI Countryman Coopers S.
Their driver’s education training videos went viral on December 3. Our Kiwi colleagues have combined technology and ingenuity in order to do something astonishing and wonderful for a worthy cause – hoping to show that "Dogs this smart deserve a home." And these dogs are indeed smart.