Sony Xperia Go / Xperia Acro S: "Showering Xperience" Ambient Advert by Essential Werkz

Media: Ambient
Geo: Singapore
Category: Electronics & Technology
Agency: Essential Werkz
Brand: Sony
To demonstrate the water resistance capabilities of the Sony Xperia Go and Acro S, we conceptualized an outdoor public shower concept where models were engaged to use the phones in the shower. This is in line with the brands advertising slogans of “tweeting in the shower” and “facebooking in the shower”.

Advertising Agency: Essential Werkz, Singapore
Creative / Event Director: Roger Wang
Event Manager: Edwin Chow
Event Coordinator: Liu Weide
Account Executive: Jarelyn Soong
Photographer / Videographer: Lee Quanta
Published: September 2012