With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin
The Ambient Advert titled G-Force was done by Ogilvy Cape Town advertising agency for product: Volkswagen Golf R (brand: Volkswagen) in South Africa. It was released in the Jul 2011.